Introducing Our Modules:
Extremly Effective and Quickly Deployable Services

Platform
& Tools

 

Our All-in-One-Solution. Across all media and ready-to-use.

Monitoring
& Listening

 

Everything you need to know now. And what’s next.

Analysis
& Insights

 

Measure success. And capture insights for strategy and content.

Guidance
& consulting

 

Personal advice from dedicated industry experts.

Platforms


01

Listening & Analytics Platform

Enjoy full flexibility with our most comprehensive tool

 

Our platform extracts data from more than 460 million sources including online, social channels, print and broadcast. You can set up personalized dashboards with just a few clicks. Identify key conversations and trends and get relevant insights to make smarter decisions.

 

Our platform delivers:

  • Key analytics such as reach, engagement or sentiment in real-time
  • Key influencers by topic and influence paths across media channels
  • Virality analysis for all types of media
  • An intuitive interface and high-impact visualization

 

 

 

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02

Media Database & Content Distribution

Getting your story in front of people who matter most

 

What you track is only as good as the depth and quality of who and where you can reach. Not just more journalists, analysts, and influencers, but the right ones. Our platform includes over 800k media contacts from around the globe. With quick and easy automated distribution of messages, content and stories.

 

We help communication professionals continuously improve media and influencer relations for maximum performance.

 

What you get

  • Precise, targeted approach – for quality and accuracy in capturing opportunities through analysis of current and important conversations
  • Quick and easy smart-automated distribution of messages, content and stories
  • Integrated digital ecosystem – through our suite of media and data intelligence solutions

 

 

 

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Monitoring & Listening


03

Social Listening

Listen to real conversations from your target audience and stakeholders

 

See all relevant and most engaging posts from owned and earned media and the most important KPIs on reach, virality and engagement. Unlock smart insights to measure, sharpen and improve communications to maximize your outcome. UNICEPTA Social Listening helps you to get an instant view of the social buzz around your company, brand and influencers.

 

What you get:

  • Tool-based social media listening with state-of-the-art visualizations and real-time KPI measurements
  • Automated and continuous monitoring
  • Alerts allow early indication of relevant contributions

 

 

 

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04

Alerting & Weak Signal Detection

A reliable radar for your proactive reputation and issue management

 

Structured monitoring of what is happening around you is key when it comes to situations of change or crisis, and systematic analysis of public debates represents the cornerstone of sustainable and consistent issue and stakeholder management. It reduces uncertainty, anticipates risks and identifies opportunities.

 

We listen to relevant conversation across all media and markets, and provide you with alerts on news and weak signals immediately after publication.

 

With the power of AI-driven crawling technology and teams specialized in customers and industries we prioritize and structure the news flow.

 

 

 

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05

Curated Media Review

 

Start your day well-informed. And get insight into how well your communications has reached your desired audiences and what you can do next.

 

With AI-powered crawling technology, UNICEPTA captures relevant content from 460m global media sources: news agencies, print, online, broadcast and social media, national, local, trade and consumer outlets.

 

The expertise of our researchers and computer linguists makes the difference. Set-up in dedicated industry teams, they validate, select and categorize the information for your relevant issues. Across the globe and 24/7/365.

 

Each day, UNICEPTA delivers countless media reviews to leading companies around the world. Let’s find out how we can support you.

 

 

 

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06

Editorial Services

High-level summaries delivering you the full picture at a glance

 

Your information – short, concise and to the point. Our multi-lingual cross-media editorial summaries are compiled and written by experienced senior editors from dedicated industry teams.

 

Regardless of whether they are meant for a broad group of readers or for briefing the executive board – we provide you with a punctual and high-quality overview of the day’s top stories. In addition to the most important reports about your company, our summaries detail developments concerning the market and competition as well as sociopolitical headlines concisely.

 

The advantages of our editorial services

  • Management summaries that can be presented directly to the executive board
  • Easy-to-read media overviews, also for a broad group of readers
  • Cross-media, international set of sources
  • In line with your corporate wording

 

 

 

 

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Analytics & Insights


07

Key Performance Metrics

Concise, fast and groundbreaking: performance analysis for tactical decisions

 

Measuring and analyzing the effectiveness of your own measures can be a time-consuming endeavor. Our Performance Report puts an end to this - and provides you with the most important KPIs quickly and conveniently. Regularly in the interval of your choice.

 

So you can base tactical decisions on data-driven insights. And present the successes of your communications to your internal stakeholder groups with ease.

 

You will receive:

  • Reporting already within 2 working days after the end of the month
  • All relevant performance KPIs at a glance
  • Quarterly, monthly, weekly or ad-hoc reporting
  • Personal consultation with your Customer Success Manager

 

 

 

ContaCt


08

Advanced Reputation Analysis

A seismograph for your reputation - objective and focused

 

UNICEPTA uses a combination of experienced human analysts alongside advanced technology to assess media content across a range of key parameters. Our advanced reputation analysis provides our clients with strategic and tactical insights into their proactive media performance, the key topics and issues driving both client and competitor coverage and the competitive landscape to unveil opportunities and threats.

 

With high quality insights and commentary, our media analysis reports resonate at C-suite level. Our analysis experts provide clients with key recommendations and strategic advice where required.

 

Together we analyze:

  • How your company, brands and products are perceived in the public
  • How messages resonate across mainstream and social media
  • How effective your campaigns are
  • How your competitors perform
  • What you can learn from others

 

 

 

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09

Topic Deep Dives & Strategic Insights

Valuable insights for all levels of successful communication management

 

Smart positioning of a company, a brand or a product requires an understanding of trends in public debate. We identify topic drivers, key stakeholders, and recommend next steps that are most important to you. What is the best approach for reacting to unexpected media trends on short notice? Who is currently shaping the discussion, and what messages are resonating?

 

Our topic analysis provide insight into answering these challenging questions. We deliver valuable information and consult on assessing communications and positioning issues, even on short notice, for the most success.

 

Together we analyse:

  • Development of megatopics and impact on your communication goals
  • Messages, drivers, argumentation patterns and players
  • Benchmarking against competitors and peers
  • Relevance of the topic and recommendations for action

 

 

 

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Guidance & Consultancy


10

Strategic Advice and Consulting

Not only "What" and "How" - but also "Why" and "What's Next".

 

Monitoring and analyzing data is usually only one side of the coin. The other side is about the classification and interpretation of the results obtained. What conclusions can be drawn? What measures can be derived? What comes next?

 

Answering all these questions is the daily business of our analysts, news and data consultants. They have in-depth industry knowledge and many years of experience. Working closely with you, they ensure that the right conclusions can be drawn from the insights. Shall we tackle your challenges together?

 

 

 

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