Unicepta: BrandTicker - Making your brand performance visible

The BrandTicker is a preconfigured analytics portal that gives management the ability to monitor brands with unprecedented levels of detail.

We assist you in your communications and brand management tasks. Our media monitoring and brand analysis portals enable you to generate up-to-the-minute and operationally useful results from print, online, and social media.

BrandTicker is based on an automated full-text search algorithm that scans over 460 million media sources every day and analyzes the text for over a million relevant attribute and topic keywords.

The statistical results of a comprehensive range of perceptual dimensions are made available daily via the online portal or summarized periodically in a report.

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Making the performance of your brand visible

A user-friendly dashboard, configured for your brands, provides you with statistical evaluations and analysis of the following subject areas:

Media presence
Brand perception and image
Sentiment and Net Promoter Score (NPS)
Your industry topics
Core values of your brand
Reputational risks and sustainability (ESG)
Your Employer Value Propositions (EVP)
Financial Brand Evaluation (ISO 10886)

All metrics are evaluated daily and offer you a timely performance analysis of your media initiatives. You can download individual diagrams as JPG, PDF, or Excel files or export the results as a PPT report and distribute it via e-mail.

Download Factsheet

Operational

BrandTicker is preconfigured and easy to use. No internal specialists are needed - the results can be used directly by all stakeholders.

Comprehensible

BrandTicker generates targeted, yet comprehensive and operational insights.

Tailor-made

BrandTicker can be tailored to your organization so that results are relevant to each business unit.

#01

Data neutrality and integration of data from internal and external sources print media, internal databases, financial data)

#02

Detailed analysis of your brand attributes in over 20 languages and based on more than one million keywords

#03

Continuous measurements of all brand aspects and daily updated results from all available media sources

#04

Individual segmentation of the results, e.g., by country, media channel, or business unit

#05

Access to news stream with full texts possible

#06

Multi-faceted and statistically accurate analyses of brand perception and configurable perception dimensions for core values, reputational risks, or image analyses

#07

Comprehensible information aimed at a broad user base through tailor-made and pre-defined statistics

#08

Generation of financially relevant results, such as financial brand value or ROI

Further information and demo

We would be happy to introduce you to the BrandTicker in more detail and to discuss how we could support you.

Contact us: