How to use Reddit in Corporate Communication

UNICEPTA Report analyzes opportunities and risks for using Reddit in Corporate Communication


The use of social networks to connect with key stakeholders has long been part of the standard repertoire of communications departments and PR professionals in the corporate context.

The main consideration in selecting new communication channels, especially when evaluating social media, has always been target group fit. Given today's diversity of available platforms to interact with customers and other stakeholders, however, it is no longer enough to judge the viability of a potential new communications channel on this basis alone. Thought leaders must anticipate trends and take action today where target audiences may not be until tomorrow. Could Reddit be the rising star we have been waiting for?


Insight report for download


UNICEPTA experts analyze relevant opportunities and risks for communication on the social network Reddit and show which possibilities the channel offers for ambitious corporations and brands alike to get in touch with stakeholders.


  • How should Reddit be assessed as a communication channel from a marketing and PR perspective?
  • Which formats are suitable for corporate communications on the platform?
  • Which stumbling blocks should definitely be considered and what exciting opportunities arise for companies?
  • What can you learn from other companies?


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