In the debate on sustainability and climate protection, companies have a special responsibility. If they do not want to lose the acceptance of society, they must gear their business practices with sustainability goals and prove to various stakeholder groups that they are part of the solution and part not the problem. Communication is key in this regard.
KfW shows how to successfully position and communicate sustainability and climate protection.
As a state-owned bank, the topic of sustainably is deeply embedded in the DNA of KfW. Thanks to the years of work, its diverse climate-friendly funding programs and stringent communication, KfW is the most visible company in the German media when it comes to the fight against climate change.
In 2020, KfW was awarded the Thought Leadership Award for this. For the award, UNICEPTA analyzed the media positioning of the 200 German companies with the highest turnover as well as the 50 largest banks and insurance companies.
In our web session, Claas Sandrock, Managing Partner UNICEPTA, will speak with Dr. Michael Helbig, Head of Corporate Communications at KfW, about how to become a Thought Leader and to position a company in global debates.
Friday, October 02, 10 to 10:45 am
Register now to join web session:
The web session will be held in German language.
Key topics are:
- What is important for climate-friendly positioning and communications to succeed?
- How to deal with stakeholder groups with a strong impact?
- What role does the CEO play as an ambassador?
- What are the most challenging issues in the field of sustainability communication?
Dr. Michael Helbig
In our analysis of the media positioning of the 200 German companies with the highest turnover and the 50 largest banks and insurance companies, KfW has achieved the greatest impact when it comes to the topics of sustainability and climate protection. 19 percent of all external articles related to KfW are focused on sustainability topics. Sustainability is a core communication topic on the company’s social media channels, with 35 percent of all posts referring to the company’s climate initiatives and programs. In addition, it is highly topically interconnected with the most important stakeholders.