Reputation Due Diligence

Know your target’s reputation risks - data-driven and accurate

  • Reputation Due Diligence

  • Know your target’s reputation risks - data-driven and accurate

Corporate reputation becomes increasingly important for investors. In times where activist stakeholders can influence public debate with enormous impact in short time, knowing the reputation risks of potential target companies is crucial.

Reputation risks might jeopardize the whole rationale and growth story of an investment: economic crimes, environmental offences, personal misconduct, bad products, disputes with employee representatives – you better know them before closing the deal.

The due diligence process is well established and standardized, but it lacks a systematic analysis of reputation risks in online, social and offline media. With UNICEPTA’s Repuation Due Diligence you know all the reputation risks in advance – before critical stakeholders start attacking you.

Add a new chapter to financial, legal, commercial and tax due diligence.

Reputation Quick Check

  • Identification of possible red flag topics (such as economic crimes, environ-mental offences, personal misconduct, disputes with employee representatives)
  • General topic profile according to automated tagging
  • Strength and development of media presence
  • A qualitative overall judgment on the reputation 

Reputation Due Diligence

  • Detailed topic profile, most important stakeholders and issues (including red flag topics)
  • The tonality of media coverage (rated by trained analysts)
  • Risks of a negative image transfer
  • Strength and development of media presence
  • A well-founded judgment on the reputation

Our tailored insights for your due diligence are based on data from 200m news and business sources.

Our reports are ready-to-use for your decision body, investment commitee, financing banks or W&I insurance.

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Get in touch with us to learn more about our Reputation Due Diligence. Please fill out the form to instantly see the link to download our offer. You'll also receive your free download by return email. Fields marked with an * are required.


Feel free to get in touch with us! You can contact the people listed below directly, or use our contact form. We will reply to you as soon as possible.

Georg Stahl

Managing Partner

+49 221 9902-200

Wolf-Dieter Rühl

Head of Research Service

+49 221 9902-110


UNICEPTA is the world’s leading provider of visionary AI-powered Media and Data Intelligence solutions, delivered with the human factor of Analytics, Insights, and Advisory services. We offer truly end-to-end Global Media Monitoring, compiled in real-time into scalable, immersive Corporate Brand Newsrooms, supported by Analytics & Insights advisors to help your team spot issues and opportunities immediately. As a result, we deliver Smart Insights to the world’s leading companies to drive faster, better decisions for Strong Performance. With over 450 colleagues from 44 nations across our offices in Berlin, Cologne, Krakow, London, Shanghai, Washington, and Zurich, UNICEPTA supports renowned cross-sector market leaders. Complete client orientation is our core ambition and passion.