See who’s really driving

Data-driven insights on the media discussion about smart urban mobility solutions

Covid-19 reshuffled future mobility priorities for everyone, from automakers to government/transportation policy makers. The world's major cities have set out to leverage new technologies to realize their vision of a more sustainable future. If you take a closer look at today’s debate on future mobility concepts, it’s cities for humans first, and vehicles (only where necessary) second.

However, ideas for smart cities cannot be realized without smart, future-oriented mobility solutions – from shared services to car subscription models.

New players (not necessarily start-ups, though) are entering the market, targeting the young, progressive urban customers of tomorrow. Despite people returning to private cars during the pandemic, they are looking for both cheap and sustainable mobility solutions.

 

A great window of opportunity has opened for traditional carmakers: with efficient and sustainable solutions for e-mobility, connected/shared mobility, data services, and automated driving, they have also set the stage to shape the future of smart cities.

But how is that momentum used for communication and marketing, and how can it be used to create opportunities for a strong public positioning? What is the customer looking for and what is driving the media discussion?

Carla Bailo, President & CEO at CAR, and Silke Nehlig, SVP Sector Lead Mobility at UNICEPTA, presented data-driven insights on:  

  • Public perception of mobility solutions in the context of smart cities
  • Which brands are most impactful? How are they perceived in the public?
  • What’s next? What Comms and Marketing departments can do to improve their positioning and how they can identify the right topics to bolster their messages

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Watch recording

 Recording of our web session on April 27, 2022

Speakers

Carla Bailo is the President and CEO of the Center for Automotive Research (CAR), and is a leader in engineering and vehicle program management with 35 years of experience in the automotive industry. Under her leadership, CAR continues to be a preeminent resource of objective and unbiased research, analysis, and information regarding the North American automotive industry.

Silke Nehlig is SVP Sector Lead Mobility at UNICEPTA. With over 15 years of experience in global media & data intelligence, she supports multinational companies in the automotive industry in how to best use data-driven insights to master the challenges of communication in a digital environment.