Research design
Hybrid analysis of 43,345 online articles; period investigated: eight weeks before and after a campaign’s launch, respectively
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News
When do companies‘ campaigns pick up pace?
A clear political stance pays off
In times of economic populism à la Donald Trump and Brexit, a growing number of companies issue public statements or campaigns of a political nature. When does political campaigning of initiatives become successful?
To this end, UNICEPTA has analyzed the impact of three initiatives: the coalition of US companies against the withdrawal of the US from the international climate agreement, the open letters of the Silicon Valley-based companies against the immigration ban, and the German company initiative "we4europe".
Our conclusion: Take a courageous stance, form alliances, demonstrate relevance by showing you are affected, create digital action spaces!
About UNICEPTA
UNICEPTA Medienanalyse GmbH is a leading global provider for smart media intelligence in innovations/digital consulting, media monitoring, media analysis and research/consulting. Around 700 experts continuously structure the news flow – both around the clock and around the world. UNICEPTA compiles and presents highly relevant information from print and online media, TV, radio and social-media sources. This day-to-day work serves as a platform for the company to provide analysis and research-based advice for issues related to strategic communication.
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Wolf-Dieter Rühl
UNICEPTA Medienanalyse GmbH
Head of Research Services
Salierring 47-53
50677 Köln
phone 0221 9902 110
mobile 0173 7092102
email wolf.ruehl@unicepta.com
web www.unicepta.com
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