UNICEPTA, a global leader in Media & Data Intelligence, has acquired the UK media intelligence provider XY Media Ltd., London, on January 1, 2020.
“The acquisition is a valuable addition to our UK team and marks an important milestone in the expansion of our international business. Shortly after opening our London office, our current and future customers can already benefit from a strong organizational structure with well attuned operations and an experienced team of experts,” explains Georg Stahl, Managing Partner at UNICEPTA.
Tom Marshall, who has been heading UNICEPTA UK as its Managing Director since September 2019, will continue to develop the business with the Team of XY Media. This includes the executive team comprised of John Roberts, Greg Smith, Graham Spencer and Mark Carrier.
With British Airways, UNICEPTA UK has already gained a highly renowned British company as a customer. Now, Virgin Media, Aston Villa Football Club and Liberty Global will also enjoy the services of UNICEPTA UK thanks to the acquisition of XY Media.
As part of UNICEPTA’s ongoing expansion, the London office complements the company’s other international offices in Krakow, Shanghai, Washington and Zurich.