18

may

2022

News

UNICEPTA acquires Berlin AI start-up Giance

  • New text analysis process provides companies with highly accurate, automated information concerning relevant events and incidents regarding ESG criteria, compliance requirements, supply chain management, and other reputational risks
  • UNICEPTA expands product range for corporate communication, marketing, and other strategic corporate areas
  • Giance founder Prof. Dr. Hans Uszkoreit will join the Advisory Board of UNICEPTA Group

UNICEPTA, a global market leader in Media & Marketing Intelligence, continues to enter new lines of business, and is expanding its artificial intelligence (AI) capabilities via the acquisition of Berlin start-up Giance Technologies.

The man behind Giance Technologies, founder Prof. Dr. Hans Uszkoreit, is a global pioneer in AI, as well as co-founder and scientific director of the German Research Center for Artificial Intelligence (DFKI).

Using the Natural-Language-Understanding process for the extraction of information from texts which he has developed, Giance Technologies identifies and understands relevant facts related to certain events from more than 400 million internet sources, and forwards these as clear and unequivocal signals to the respective groups of recipients. Companies derive strategically important information regarding such events and their relationship to defined companies, actors, or places from the platform, thereby gaining tangible competitive advantages.

Jochen Freese, CEO at UNICEPTA Group, comments: “Freely accessible information in media and the internet represents a massive, and strategically valuable data trove for companies. This constantly growing volume of data makes systematic evaluations based on actually relevant information nigh-on impossible, however. At the same time, companies need a reliable indicator providing them with relevant insights on events and incidents in challenging times, particularly with regard to ESG and compliance requirements. With the groundbreaking AI technology of Giance, we are adding an automated and highly accurate solution to our offering, not just for corporate communications and marketing, but also for other strategic departments, such as Finance, Supply Chain, and the C-Suite.”

The new technology enables companies to identify operational risks and incidents, for example within supply chains or in relation to extreme weather events, at an early stage, and respond accordingly. This also applies to events related to ESG criteria and compliance requirements, and in the context of M&A activities, where corporate communication is also increasingly being used to assess potential reputational risks.

Prof. Dr. Hans Uszkoreit adds: “Previously, gaining structured data from unstructured data – that is volumes of text – required human analysis. With our process, the AI learns this skill on the basis of just a few examples and improves as it goes along. The knowledge gained is formulated so that it can be used by both human decision makers and enterprise software.”

Giance Technologies was founded as the spin-off of a research project in 2018, which saw the DFKI team up with Ubermetrics Technologies, Siemens AG, and other partners to develop AI technologies for deployment in supply chain management and Corporate Intelligence. These capabilities were further refined by Giance Technologies and turned into market-ready corporate applications in partnership with Ubermetrics Technologies, which has also seen a part of UNICEPTA Group since early 2021.

Within UNICEPTA Group, Giance Technologies and Ubermetrics Technologies will form the technological center for research and development. Prof. Dr. Hans Uszkoreit will accompany the future development in the field of AI within the UNICEPTA Group as a member of the company's Advisory Board and will support the development teams in an advisory capacity.

Giance Technologies Managing Director Dr. Philipp Schlenkhoff will be in charge of the market entry for the new Corporate Intelligence solutions offered by UNICEPTA Group.

The clients of UNICEPTA Group include around two in three DAX-40 companies, as well as international corporations and organizations such as British Airways, FIFA, IOC, Roche and Stellantis. UNICEPTA Group has a staff of about 500 in Europe, the US, and Asia.

The transaction closed in mid-May.

 

About UNICEPTA

UNICEPTA is a globally successful provider of media & marketing intelligence. With AI-driven technology and over 450 analysis and monitoring experts, UNICEPTA analyzes available content from social media, online, print, TV and radio broadcasts as well as various other sources worldwide – in real time and at any other desired point in time. In brief: UNICEPTA allows companies to listen better and formulate a strategy on how to act. Our analyses and insights are what global companies or organizations and market leaders base their decisions on, whether it’s in management, communication or marketing. UNICEPTA has offices in Berlin, Cologne (headquarters), Krakow, London, Shanghai, São Paulo, Washington D.C. und Zurich. Around 70 percent of all Dax-listed companies in Germany trust UNICEPTA’s expertise.