Social Media Ranking: Siemens and Audi in first position

Strongest company posts in 2018

Siemens and Audi lead the social media rankings 2018, which are compiled by PR-Report and UNICEPTA. In 2018, Siemens issued the strongest postings on both Facebook and Twitter. The posts about two employees of Siemens caused the most user reactions. Audi won the race on YouTube ahead of Volkswagen.

See more here: www.prreport.de/singlenews/uid-888639/siemens-siegt-in-social-media/


What did we analyze? All corporate channels of the 30 Dax-listed companies as well as those of other major companies such as Aldi Süd, Audi, Bosch, Deutsche Bahn, Edeka, Lidl, and Rewe on Facebook, Twitter and YouTube. The ranking is based on the user reactions to the strongest post of these companies in 2018, i.e. the sum of shares, likes and comments.

Pure brand channels are excluded. The corresponding channels of each group, however, are also monitored. Posts that are clearly marketing posts are not included in the ranking.

Each company is listed with its strongest post, double ranks are not possible.


UNICEPTA Medienanalyse GmbH is a leading global provider for smart media intelligence in innovations/digital consulting, media monitoring, media analysis and research/consulting. Around 700 experts continuously structure the news flow – both around the clock and around the world. UNICEPTA compiles and presents highly relevant information from print and online media, TV, radio and social-media sources. This day-to-day work serves as a platform for the company to provide analysis and research-based advice for issues related to strategic communication. Headquartered in Cologne (Germany) and with offices in Krakow (Poland), Shanghai (China), Washington DC (USA), and Zurich (Switzerland) UNICEPTA is globally present.



UNICEPTA Medienanalyse GmbH
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50677 Cologne


Christina Westerhorstmann

phone: +49 (0)221 99 02-171