Deutsche Börse CEO Theodor Weimer enjoys best image in the DAX

  • Theodor Weimer (Deutsche Börse), who is to become a member of the supervisory board of Deutsche Bank, is praised by journalists for his professional expertise.
  • Newcomer Joachim Wenning (Munich Re) enters ranking in second place, Timotheus Höttges (Deutsche Telekom) jumps to third place. Economic success is the biggest image driver.
  • Many new entrants in the current Q1 2020 CEO Image Ranking of the 30 DAX-listed companies.

Deutsche Börse CEO Theodor Weimer was a media success at the start of 2020: In the first quarter, the CEO of Germany’s stock exchange operator ranks at the top of the UNICEPTA CEO Image Ranking of the 30 DAX-listed companies. The focus of reporting was on Weimer's planned appointment to the supervisory board of Deutsche Bank. Frankfurter Allgemeine Zeitung describes him as being on a hot streak: „Whenever anyone mentions possibly tricky vacant positions in the financial industry, Weimer's name always comes up.” Coverage of him tends to include quotes praising his planned appointment. One example is Paul Achleitner, Chairman of the Supervisory Board of Deutsche Bank, who is quoted by Börsen-Zeitung as praising Weimer as „an expert on the German and European financial industry and an outstanding banker.”

The top manager was further able to polish his image in the course of his contract extension with Deutsche Börse for another four years. Börsen-Zeitung found that Weimer very quickly „put the company back on track.”

Theodor Weimer had emerged as the undisputed leader of the image ranking in the first three quarters of 2019, as well. He was no longer listed in the overall ranking for Q4 at the end of December as he did not achieve the necessary media presence.

Successful strategy at Munich Re

Joachim Wenning (Munich Re) has entered the first image ranking of 2020 in second place. „Munich Re CEO Joachim Wenning's strategy is working,” Handelsblatt notes. After three years as CEO, even critics now have to admit „that Wenning has delivered.”

Timotheus Höttges (Deutsche Telekom) also made it to the podium, after being ranked sixth in the annual CEO Image Ranking 2019. Süddeutsche Zeitung cites „higher revenues, more profit, a good outlook and the successful merger of the US subsidiary with competitor Sprint” as reasons for Höttges' positive reputation.

More newcomers in the Top 10, last year's winner slips to tenth place

Four other top managers who were not represented in the 2019 annual ranking have made it into the top 10 for Q1 2020: Stephan Sturm (Fresenius) came in fourth, Reiner Winkler (MTU Aero Engines) sixth and Christian Klein (SAP) seventh.

New Henkel CEO Carsten Knobel, who succeeded Hans Van Bylen in January, enters in ninth place. Handelsblatt describes him as a leader with the skills to „shape the company with a clear strategy.” In Frankfurter Allgemeine Sonntagszeitung, Ulrich Lehner, a member of Henkel's shareholders' committee, describes Knobel as someone with a „clear head, sensitive heart, empathetic gut, hands that are focused on implementation and feet that are resting firmly on the ground.”

Last year's winner Jennifer Morgan (SAP) now brings up the rear in the top 10, with coverage of her focusing on her role as the only female DAX-30 CEO and the fact that she earns more than her co-CEO Christian Klein.


In compiling this CEO ranking, UNICEPTA evaluated around 4,960 contributions that appeared in leading German media as well as the New York Times, the Wall Street Journal and the Economist from January to March 2020. The ranking is based on results from the UNICEPTA „DAX Benchmark“, in which the provider for Media & Data Intelligence continuously records the media presence of all Dax-listed companies and their CEOs, as well as the tonality of media reporting.


UNICEPTA is the world’s leading provider of visionary AI-powered Media and Data Intelligence solutions, delivered with the human factor of Analytics, Insights, and Advisory services. We offer truly end-to-end Global Media Monitoring, compiled in real-time into scalable, immersive Corporate Brand Newsrooms, supported by Analytics & Insights advisors to help your team spot issues and opportunities immediately. As a result, we deliver Smart Insights to the world’s leading companies to drive faster, better decisions for Strong Performance. With over 450 colleagues from 44 nations across our offices in Berlin, Cologne, Krakow, London, Shanghai, Washington, and Zurich, UNICEPTA supports renowned cross-sector market leaders. Complete client orientation is our core ambition and passion.



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