The Swiss CEO Image Ranking, published by Sonntagszeitung,has two CEOs sharing the top spot for the first time in the third quarter of 2020: Björn Rosengren (ABB) and Albert M. Baehny (Lonza) are tied for first place.
Rosengren thus defends his top position for the third time in a row. Under Rosengren's leadership, Handelsblatt sees a trend reversal at ABB after the pandemic. Neue Zürcher Zeitung finds that the company has "its costs under control, which is also to the credit of new CEO Björn Rosengren." The Swede pays strict attention to "ensuring that savings are implemented wherever they can be realized in the short term," the paper says.
Rosengren shares first place in the image ranking with Lonza's interim CEO Albert M. Baehny, who will hand over the reins to Pierre-Alain Ruffieux in November. Finanz und Wirtschaft attests Baehny good leadership and management strength, as well as "a lot of experience in cost efficiency and marketing." Tages-Anzeiger stresses that Baehny has landed a contract with US biotech company Moderna in the midst of the pandemic, meaning that "over the next ten years, Lonza will produce the active ingredient for their promising coronavirus vaccine."
Jan Jenisch leads LafargeHolcim safely through the crisis
Jan Jenisch (LafargeHolcim) rounds off the top three again. "The half-year figures were better than we and the market had expected. Our order books are well-filled, and we are expecting new government infrastructure projects," L'Agefi quotes him as saying. Finanz und Wirtschaft thinks the company is strategically on track: "When Jan Jenisch took over as CEO in October 2017, he flipped the switch: the focus has been back on growth ever since."
Ulf Mark Schneider is ranked fourth. According to Finanz und Wirtschaft, the Nestlé CEO has "succeeded in several value-creating transactions in recent years." He is a "quiet cleaner", headlines Frankfurter Allgemeine Zeitung. Thomas Gottstein (Credit Suisse) follows in fifth place. He is an "experienced investment banker" and is close to the people, Sonntagszeitung finds. In addition, according to Neue Zürcher Zeitung, he collected sympathy points through fast Covid-19 loans for SMEs.
Novartis CEO boosts remote working, Migros CEO succeeds in climbing into the Top 10
Novartis CEO Vasant Narasimhan defended his sixth place, having advanced the company's remote working capabilities. As part of the new corporate culture, dubbed "Unboss", "hierarchies are being dismantled and employees are being given more responsibility. The pharmaceutical company is thus intending to become more agile and flexible," Luzerner Zeitung reports. Narasimhan also scored points with the announcement that the company will not reduce its workforce despite the coronavirus crisis.
Sergio Ermotti (UBS) follows in seventh place, and Vincent Ducrot (SBB) and Severin Schwan (Roche) share the eighth spot. Fabrice Zumbrunnen (Migros) is a new entrant to the ranking, rounding off the Top 10. Despite the crisis, Zumbrunnen expects a better annual result for the retailer than initially forecast. According to NZZ am Sonntag, Zumbrunnen is also becoming increasingly present and is making more of a public appearance, after having previously remained in the background.
For the CEO image ranking published by Sonntagszeitung, UNICEPTA evaluated 2,004 articles that appeared in leading Swiss media, as well as in Spiegel, FAZ, Handelsblatt, the New York Times, the Wall Street Journal, and the Economist from January to September 2020. The ranking is based on results from the UNICEPTA "SMI Benchmark". The provider for Media & Data Intelligence continuously records the media presence of all SMI CEOs (plus Swiss Post, SBB, Coop, Glencore, and Migros) as well as the tonality of media reporting in this tool.