ABB CEO Björn Rosengren with best image among Swiss CEOs

  • First Swiss CEO image ranking of the "Sonntagszeitung" compiled by media intelligence company UNICEPTA
  • Björn Rosengren (ABB) takes first place in the first UNICEPTA CEO Image Ranking in Switzerland. Journalists stress the high hopes resting on the new ABB CEO
  • Jan Jenisch (LafargeHolcim), in second place, scores with innovations - also in the area of sustainability. Interim CEO Albert M. Baehny (Lonza) takes third place
  • For the ranking, UNICEPTA analyzed the media presence of the CEOs of all Swiss companies in SMI as well as of Coop, Glencore, Migros, SBB and Swiss Post

For the CEO image ranking of the Sonntagszeitung, the media intelligence provider UNICEPTA analyzed the media presence of the CEOs of all Swiss companies in the SMI as well as of Coop, Glencore, Migros, SBB and Swiss Post for the first quarter of 2020. "Especially in times of crisis such as the current coronavirus pandemic, people seek orientation from role models, including in the business world. CEOs have a special responsibility these days. Through good leadership and communication they can allay fears, demonstrate reliability and give a little hope," explains Claas Sandrock, Managing Partner of UNICEPTA.

At the top of the CEO image ranking in Switzerland is Björn Rosengreen, ABB's chief executive officer and, since March 1, 2020, successor to Peter Voser. The manager is celebrated in the media for good results and a rising share price. "The Rosengren euphoria knows no bounds," writes Neue Zürcher Zeitung, for example, but at the same time emphasizes problems regarding growth and earnings. Berner Zeitung emphasizes that since the announcement of the change of CEO, ABB shares have "gained a third in value, clearly outperforming the European industrial sector". The conclusion of the third-largest Swiss daily newspaper: "Great hopes rest on Rosengren."

Jan Jenisch (LafargeHolcim) convinces with innovations, Albert M. Baehny (Lonza) creates clarity

Jan Jenisch (LafargeHolcim) took second place in the image ranking. "The CEO of LafargeHolcim is driving the building materials manufacturer's innovations forward; not least with a view to sustainability," notes Finanz und Wirtschaft. The paper also praises the Group's good financial development under Jenisch: "Clear progress in margins and ROCE is becoming increasingly visible under CEO Jan Jenisch (since 2017)". The media paint the picture of someone who tackles problems, who transforms his concrete ideas into clearly visible success. "The CEO of LafargeHolcim has given the company new impetus with clearly stated ambitions," concludes L’Agefi.

Albert M. Baehny enjoys the third-best image among Swiss CEOs in the first quarter of 2020. The interim CEO of Lonza has been given a special role due to his temporary assignment. According to Finanz und Wirtschaft, journalists credit him with having brought "a little more clarity" to the chemical and pharmaceutical group after weeks of speculation and uncertainty. NZZ am Sonntag highlights his experience: "The new Chairman of the Board of Directors Albert Baehny has won two power struggles with CEOs."

Novartis CEO drives cultural change within the company

Roberto Cirillo of Swiss Post (fourth place) and Novartis CEO Vasant Narasimhan (fifth place) also made the leap into the top 10 of the first Swiss CEO image ranking. Cirillo went on tour with postmen and women and ensured that Swiss Post and its employees were shown greater understanding. "Thank you, Roberto Cirillo and Co," wrote Blick. Regarding Novartis CEO Narasimhans, the reporting focuses on the restructuring of the Group. Luzerner Zeitung concludes that the CEO has "taken the cultural change decisively into his own hands: more personal responsibility, more passion and fewer hierarchies."

The image ranking in the first quarter of 2020 is completed by Ulf Mark Schneider (Nestlé, sixth place), Thomas Gottstein (Credit Suisse, seventh place), Severin Schwan (Roche, eighth) and Mario Greco (Zurich Insurance, ninth). Sergio Ermotti (UBS) and Patrick Frost (Swiss Life) both rank tenth.


For the CEO ranking, UNICEPTA evaluated 1,132 articles that were published in Switzerland's leading media as well as in Spiegel, FAZ, Handelsblatt, New York Times, Wall Street Journal and Economist from January to March 2020. The ranking is based on results from the UNICEPTA "SMI Benchmark". With this, the provider for Media & Data Intelligence continuously records the media presence of all SMI CEOs (plus Swiss Post, SBB, Coop, Glencore and Migros) as well as the tonality of media reporting.


UNICEPTA is the world’s leading provider of visionary AI-powered Media and Data Intelligence solutions, delivered with the human factor of Analytics, Insights, and Advisory services. We offer truly end-to-end Global Media Monitoring, compiled in real-time into scalable, immersive Corporate Brand Newsrooms, supported by Analytics & Insights advisors to help your team spot issues and opportunities immediately. As a result, we deliver Smart Insights to the world’s leading companies to drive faster, better decisions for Strong Performance. With over 450 colleagues from 44 nations across our offices in Berlin, Cologne, Krakow, London, Shanghai, Washington, and Zurich, UNICEPTA supports renowned cross-sector market leaders. Complete client orientation is our core ambition and passion.



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