Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Impulses and News

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

17

aug

2018

News

Intertek Achievement Award

UNICEPTA has been granted Intertek Group’s Achievement Award.

29

july

2018

News

CEO-Ranking Q2 2018

CEO Ranking: Economic success is the strongest image driver

04

july

2018

News

UNICEPTA Shanghai: Jeremy Lin

Jeremy Lin joins UNICEPTA Information Consulting in Shanghai as Director of Sales & Business Development.

11

june

2018

News

Bad PR: Fire Accelerator for Fake News

Strongest fake news during German elections campaign were triggered by poor public relations work

30

may

2018

News

Social Media Ranking 05 2018

Strongest company posts in April and May


Topnews

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

topnews
by Unicepta
13.11.2019
Top Story
Nachfolge von Evo Morales: Jeanine Añez erklärt sich zur... / spiegel.de
Bolivien sortiert sich für die Zeit nach Evo Morales: Jeanine Añez...
 
Wirtschaft
Windenergie: Regierung gefährdet eigene Klimaziele / sueddeutsche.de
In einem Gesetzentwurf beschneidet die Bundesregierung die Flächen für neue...
 
Unternehmensteuerreform: Altmaier fordert "Aufbruchssignal" an... / spiegel.de
Bundeswirtschaftsminister Peter Altmaier hat sich für eine...
 
Treffen in Brüssel: EU-Staaten bauen militärische Zusammenarbeit aus / faz.net
Von einem neuen System zur U-Boot-Bekämpfung bis zur besseren Cyberabwehr...
 
Marken
Auch Design und Entwicklung: Musk verspricht Berlin eine Tesla-Fabrik / faz.net
Jetzt ist es raus: Elon Musk wird seine nächste „Gigafactory“ nahe Berlin...
 
Bezüge für Betriebsräte: VW-Manager wegen Untreue angeklagt / faz.net
Die Staatsanwaltschaft wirft den angeklagten Managern vor, Betriebsräten...
 
Software-Konzern: SAP verspricht höhere Rendite / spiegel.de
Jennifer Morgan und Christian Klein haben sich in New York den SAP-Investoren...
 
Hunderttausende betroffen: Deutsche Thomas Cook streicht alle Reisen für 2020 / spiegel.de
Der zahlungsunfähige Reiseveranstalter Thomas Cook hat alle bereits gebuchten...
 
Digitalisierung
Künstliche Intelligenz: KI-Überwachung soll noch in diesem Jahr starten... / spiegel.de
Die Bundesregierung plant ein "KI-Observatorium", das Anwendungen...
 
Internet-Provider sollen IP-Adressen von Rechtsextremisten melden / heise.de
Die norddeutschen Innenminister fordern die Provider auf, mehr mit den Behörden...
 
Google bekommt Zugang zu Millionen Patientendaten / heise.de
Google-Mitarbeiter haben Zugang zu Millionen Gesundheitsdaten, um neue...
 
USA
U.S. drone imagery shows possible atrocities by Turkish-backed forces in Syria / washingtonpost.com
Footage captured by U.S. surveillance aircraft over northern Syria might show...
 
Trump rails on Fed, notes other countries have negative rates: ‘Give me some... / cnbc.com
Instead of what many hoped would be a positive speech on trade issues, Trump...
 
Supreme Court appears inclined to let Trump end DACA program / nbcnews.com
The justices heard nearly an hour and a half of oral arguments as hundreds of...
 
China
Alibaba gets nod to sell shares in Hong Kong, in a secondary listing that... / scmp.com
The nod clears the way for Hangzhou-based Alibaba to start a weeklong roadshow...
 
Small cities, towns drive record sales on Singles Day / chinadaily.com.cn
Residents of lower-tier cities and towns have become the new growth engine to...
 
Einführung der 6G-Technologie um das Jahr 2030 erwartet / beijingreview.com.cn
Während die meisten Menschen bisher noch nicht einmal ein 5G-Smartphone in...
 
Personalie des Tages
Wagenknecht-Nachfolgerin Mohamed Ali: Aus der Deckung / spiegel.de
Amira Mohamed Ali führt fortan mit Dietmar Bartsch die Linksfraktion. Sie folgt...
 
Sport
Sperren zwischen 12 und 24 Monaten: Nach tätlichem Angriff auf... / focus.de
Das Sportgericht des Fußball-Kreises Essen suspendierte bereits am 5...
 
ATP-Finals: Thiem nach Sieg gegen Djokovic erster Halbfinalist / faz.net
Der Österreicher Dominic Thiem steht als erster Spieler im Halbfinale. Roger...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation

Meet us

UNICEPTA is attending key events – as a participant, speaker, exhibitor or sponsor.

Our executives and senior consultants hold lectures on industry topics and speak at panel debates and expert panels often. We are looking forward to meeting you there and engage in dialogue.

&nbs

PR Report Camp | 14. November 2019 in Berlin

> further information