Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

04

apr

2013

Press Information

How will the web vote?

UNICEPTA and pr magazin launch social media chancellor duel. The German chancellor is currently outperforming her adversary on social …

07

jan

2013

Press Information

UNICEPTA Medienanalyse boosts its circle of partners

Hartmut Ostrowski and publisher Dirk Ippen acquire a share. New partner structure gives the successful Cologne-based information and …

21

may

2012

News

Clear view in the Middle Kingdom

UNICEPTA opened an office in Shanghai in November, meaning that the Cologne-based specialist for media monitoring and analysis is also …


Topnews

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

topnews
by Unicepta
24.02.2020
Top Story
Corona-Ausbruch! Italien riegelt ganze Städte ab / bild.de
Dritter Todesfall ++ Betreten und Verlassen der Gebiete verboten...
 
Wirtschaft
Krankenkassen schreiben Milliardendefizit / faz.net
Die gesetzlichen Krankenversicherungen haben vergangenes Jahr viel mehr Geld...
 
Pannenreaktor Fessenheim teilweise vom Netz genommen / spiegel.de
Der erste Reaktor des ältesten französischen Atomkraftwerks ist...
 
Wirtschaftsminister Altmaier ledert gegen Bonpflicht / bild.de
Alle Einkäufe unter zehn Euro befreien!
 
Marken
TUI investiert in neue Dreamliner / spiegel.de
Der Tourismuskonzern will sich unabhängiger machen. Deshalb bestellt er...
 
Jack Wolfskin will als grüne Marke zurück in die Regale / handelsblatt.com
Viele Sportgeschäfte führen das Label nicht mehr. Die Firmenchefin schärft...
 
Rodung auf Tesla-Gelände vor dem Abschluss / spiegel.de
Bis auf einzelne Bäume ist das Gelände für die Tesla-Fabrik in Brandenburg...
 
Digitalisierung
Huawei-Sanktionen: Google warnt vor Sideload von Google-Apps und-Diensten / t3n.de
Das Unternehmen warnt davor, Google-Dienste und -Apps wie Gmail oder Maps auf...
 
Geofencing: Virtuelle Zäune sollen Drohnen stoppen / heise.de
Drohnen sollen künftig ab Werk so programmiert sein, dass sie nicht in...
 
EU-Kommissarin Jourová will Desinformation bestrafen / spiegel.de
Vizekommissionschefin Věra Jourová will Europas Demokratien besser vor...
 
USA
US government fines Wells Fargo $3 billion for its 'staggering'... / cnn.com
The settlement resolves Wells Fargo's criminal and civil liabilities for...
 
Bloomberg offers to release women from 3 non-disclosure agreements after... / cnbc.com
Bloomberg said Bloomberg LP no long will no longer offer NDAs to resolve...
 
Bernie Sanders briefed by U.S. officials that Russia is trying to help his... / washingtonpost.com
U.S. prosecutors previously found a Russian effort in 2016 to use social media...
 
China
PepsiCo to buy Be & Cherry for $705m / chinadaily.com
PepsiCo Inc announced that it has entered into a agreement to acquire one of the...
 
China's farm produce trade deficit expands in 2019 / chinadaily.com
China's agricultural products trade reported a deficit of $71.87 billion in...
 
China Unicom eyes 250,000 5G base stations by Q3 / chinadaily.com
In the first half of the year, the two operators seek to build 100,000 5G base...
 
Personalie des Tages
Audi-Einkaufschef Martens geht vorzeitig / handelsblatt.com
Der Aufsichtsrat und Bernd Martens einigten sich auf einen sofortigen Abschied
 
Sport
Leverkusen gewinnt: Amiri läuft einfach durch / sueddeutsche.de
Bayer Leverkusen schlägt den FC Augsburg und hält den Anschluss an die Spitze...
 
Biathlon: Røiseland bricht Rekord, Bø siegt souverän / sueddeutsche.de
Mit fünf Mal Gold und zwei Mal Bronze ist Marte Olsbu Røiseland die...
 
Nach 36 Jahren wirft der FCK Gerry Ehrmann raus / welt.de
Gerald Ehrmann gehörte zum Inventar des 1. FC Kaiserslautern. Erst als Torwart...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation