Be well informed

Gain new perspectives – with our impulses, news & morning top news

  • Be well informed

  • Gain new perspectives – with our impulses, news & morning top news


Customer-oriented global research, processing and analysis of relevant information is our mission. But we also have announcements that might be of interest for you. Here you’ll find news and information regarding UNICEPTA, as well as studies on current topics and public debates.

If you wish to start your day off with the latest information, then you should get to know our Top News, which provides you with the most important reports for free.

News & Press Information

Here you’ll find an overview of all UNICEPTA news and press information. All information can be filtered by year. If you happen to have any questions, please don’t hesitate to contact us.




Press Information

Maintaining a high online profile

Round three of the “Social Media Chancellor Duel”. Angela Merkel and Peer Steinbrück mainly earned criticism in the past weeks in the …




Press Information

Merkel ahead of Steinbrück

UNICEPTA and pr magazin’s social media chancellor duel goes into the second round German chancellor Angela Merkel outperformed her …




Press Information

How will the web vote?

UNICEPTA and pr magazin launch social media chancellor duel. The German chancellor is currently outperforming her adversary on social …




Press Information

UNICEPTA Medienanalyse boosts its circle of partners

Hartmut Ostrowski and publisher Dirk Ippen acquire a share. New partner structure gives the successful Cologne-based information and …





Clear view in the Middle Kingdom

UNICEPTA opened an office in Shanghai in November, meaning that the Cologne-based specialist for media monitoring and analysis is also …


Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

by Unicepta
Top Story
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Die Nationale Anti-Doping-Agentur Nada hat Frankfurts Verteidiger Martin...
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Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation

Meet us

UNICEPTA is attending key events – as a participant, speaker, exhibitor or sponsor.

Our executives and senior consultants hold lectures on industry topics and speak at panel debates and expert panels often. We are looking forward to meeting you there and engage in dialogue.


Kommunkationskongress | 12. + 13. September 2019 in Berlin

> further information

PR Report Camp | 14. November 2019 in Berlin

> further information