Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

03

mar

2015

Press Information

UNICEPTA China on the road to success

130% revenue growth last business year

11

sept

2014

Press Information

Reliable, trustworthy and full of integrity

International media monitoring and analysis firm UNICEPTA is the first German company in its industry to be assessed according to …

14

feb

2014

Press Information

UNICEPTA opens office in Washington

Christopher Alan Splet becomes Head of UNICEPTA US UNICEPTA, a leading international service provider for media monitoring and …

18

dec

2013

Press Information

Communications kick-start in Shanghai

UNICEPTA Information Consulting (China) Ltd. is celebrating its one-year anniversary. With an office in the US and a total of 15 …

19

june

2013

Press Information

UNICEPTA Medienanalyse boosts consulting expertise

Wolf-Dieter Rühl (35), most recently the managing editor of the publishing house Rommerskirchen, will become a Senior Consultant at …


Topnews

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

topnews
by Unicepta
07.12.2019
Top Story
Pelosi announces intent to impeach Trump as constitutional clash intensifies / washingtonpost.com
House Speaker Nancy Pelosi announced Thursday that Democrats will begin drafting...
 
Wirtschaft
Konjunktur: Viele Unternehmen können Rechnungen nicht zahlen / spiegel.de
Die Zahlungsmoral deutscher Unternehmen sinkt: Versicherungen müssen in...
 
Saudischer Öl-Konzern: Aramco legt größten Börsengang der Geschichte hin / sueddeutsche.de
Der saudische Öl-Konzern hat einen Ausgabepreis von 32 Riyal pro Aktie...
 
Lobbyarbeit: Monsanto finanzierte heimlich Glyphosat-Studien / sueddeutsche.de
Der Herbizid-Hersteller gab auch in Deutschland Expertisen in Auftrag und nutzte...
 
Marken
Siemens macht mit dem Marken-Trick 9,5 Milliarden Euro / welt.de
Siemens hat für das vergangene Geschäftsjahr glänzende Zahlen vorgelegt...
 
Supermarktkette: Bieter-Konsortium X+Bricks will Real übernehmen / spiegel.de
Wer kauft die Supermarktkette Real? Mutterkonzern Metro verhandelt mit einem...
 
Einbrechende Nachfrage: Der Verkauf von Elektroautos steht still / faz..net
Der Verkauf von Elektroautos ist offenbar zum Erliegen gekommen. Das liegt...
 
Digitalisierung
Medienstaatsvertrag beschlossen: Google, Amazon und Instagram bekommen jetzt... / spiegel.de
Das Internet hat verändert, was alles Rundfunk sein kann. Der heute...
 
Huawei Unveils Latest Legal Challenge Against the U.S. / wsj.com
‘FCC should not shut down joint efforts to connect rural communities in the...
 
USA
Giuliani in Ukraine with conservative news outlet in effort to discredit... / abcnews.go.com
Trump’s personal attorney is meeting with current and former Ukrainian...
 
US and China disagree on the size of agriculture purchases, report says / cnbc.com
The two countries are in talks to finalize a trade deal as 15% tariffs on $165...
 
Uber discloses 3,000 reports of sexual assaults in U.S. rides last year in its... / washingtonpost.com
The company had said it would examine 21 categories of sexual misconduct, in a...
 
China
Bosch's Wuxi hydrogen fuel cell plant set to enhance local R&D / chinadaily.com.cn
Bosch has kicked off construction on its first hydrogen fuel cell plant in...
 
TikTok corrects wrong policy on cyberbullying / shine.cn
TikTok has dropped a “blunt” cyberbullying policy, the Chinese-owned...
 
China will bis 2035 ein weltraumgestütztes Solarkraftwerk bauen / beijingreview.com.cn
China plant laut der chinesischen Akademie für Weltraumtechnologie, bis 2035...
 
Personalie des Tages
Solvay-Chefin Ilham Kadri: Diese Frau sammelt Europas CEOs zu einer... / manager-magazin.de
Fast 400 Topmanager haben unterschrieben, laut CSR-Europe-Generalsekretär...
 
Sport
DFB-Vizepräsident Koch: Ethikkommission leitet kein Verfahren ein / spiegel.de
Vizepräsident Rainer Koch soll gegen den DFB-Ethikkodex verstoßen haben...
 
Sitzung der IOC-Exekutive: Infantino darf ins IOC, Coe nicht / faz..net
Wegen eines Interessenskonflikts darf Sebastian Coe nicht IOC-Mitglied werden...
 
Manuel Gräfe über Videoschiedsrichter: Sogar Deutschlands bester Schiri... / sueddeutsche.de
Über den viel diskutierten Videobeweis sei er zwar als Schiedsrichter froh...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation