Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

14

feb

2020

News

UNICEPTA acquires the UK media intelligence provider XY Media

UNICEPTA acquires the UK media intelligence provider XY Media Ltd. on January 1, 2020.

27

jan

2020

News

World Economic Forum 2020 | Insights

Daily Insights about the World Economic Forum's Annual Meeting 2020

22

dec

2019

News

SAP CEO Jennifer Morgan has best image among DAX 30 CEOs in 2019

Jennifer Morgan (SAP) newly enters the ranking on the top spot.

13

nov

2019

News

Public perception of sustainability and climate crisis

Public interest in sustainability is rapidly rising. CO2 neutrality is the new benchmark for companies.

26

oct

2019

News

The perception of US banking: Banking isn't banking anymore

In the US, the financial services sector is being turned upside down in the public opinion.


Topnews

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

topnews
by Unicepta
26.02.2020
Top Story
Coronavirus: Deutsche Industrie verlangt Staatshilfe für die Wirtschaft / faz.net
Der BDI warnt vor „schweren Auswirkungen“ auf die Wirtschaftsentwicklung...
 
Wirtschaft
Stimmung in der deutschen Wirtschaft hellt sich überraschend etwas auf / spiegel.de
Unbeeindruckt vom Coronavirus verbessert sich die Stimmung unter den Unternehmen...
 
Greenpeace zieht mit Klage gegen Ölbohrungen in der Arktis vor das Oberste... / handelsblatt.com
Norwegen hatte erstmals seit 20 Jahren neue Bohrungen genehmigt. Die...
 
Erneuerbare Energien: Sturm "Yulia" bläst Windstrom zu neuem Rekord / spiegel.de
Nach Sturmtief "Sabine" bricht nun "Yulia" den Rekord: Am...
 
Marken
Die meisten VW-Werke in China laufen wieder / spiegel.de
Volkswagen nimmt den Betrieb an zwei Standorten wieder auf. Bislang hatte das...
 
Aussage zur Digitalsparte lässt Misstrauen zwischen Osram und AMS wachsen / handelsblatt.com
Es gibt Streit zwischen Osram und AMS. Der Grund: eine Andeutung des...
 
Stada übernimmt 15 Markenprodukte von GSK / handelsblatt.com
Der Pharmahersteller erwirbt Mittel wie Cetebe und Coldrex von Glaxo-Smithkline...
 
Digitalisierung
Karl-Heinz Streibich soll zur Software AG zurückkehren / handelsblatt.com
Der langjährige Chef der Software AG ist ein Kandidat für den...
 
Huawei startet zweiten Anlauf mit einem Klapp-Handy / handelsblatt.com
Das Mate XS wurde mit einem Scharniermechanismus und einem stärkeren...
 
eBay visiert Verkauf des Kleinanzeigen-Geschäfts an / heise.de
Nach Verkauf seiner Ticketbörse erwägt eBay nun auch Optionen fürs...
 
USA
U.S., global markets plunge as coronavirus cases spike outside China / washingtonpost.com
The Dow, S&P 500 and Nasdaq are in steep decline as the deadly outbreak...
 
Remembering Kobe Bryant: Michael Jordan and Beyonce share tributes to Lakers... / cnn.com
Mourners gather in Los Angeles to honor the lives of Kobe Bryant and his...
 
Harvey Weinstein Is Found Guilty of Sex Crimes in #MeToo Watershed / nytimes.com
The jury found Mr. Weinstein guilty of two felony sex crimes but acquitted him...
 
China
Chinese listed firms see robust profit growth in 2019 / xinhuanet.com
Annual revenue of the listed firms in 2019 averaged 2.42 billion U.S. dollars...
 
Nation bans consumption of wild animals / chinadaily.com
The outbreak of the coronavirus has prompted China's top legislature to...
 
China Three Gorges Corporation begins constructing 25 new energy projects / xinhuanet.com
The 25 new energy projects involve a total investment of 8.24 billion U.S...
 
Personalie des Tages
Gewinn von Buffetts Investmentgesellschaft bricht ein / spiegel.de
Erneut verliert Buffett Milliarden: Im vierten Quartal verdiente Berkshire...
 
Sport
Britische Fußballverbände schaffen Kopfballtraining für Kinder ab / spiegel.de
Laut einer Studie haben Fußballer ein erhöhtes Demenzrisiko. Ob dafür...
 
1:2 gegen Union Berlin: Eintracht setzt sich mit zwei eigenen Fehlern... / faz.net
Spielerische Armut, Patzer in der Defensive: Die Eintracht tritt in der...
 
Bayer Leverkusen: Saison-Aus für Kevin Volland / sueddeutsche.de
Der Torjäger hat beim Europa-League-Spiel gegen Porto einen...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation