Clever positioning requires having a feel for trends in public debate. Our research service identifies topic drivers, arguments, and further developments.
How should we react to media topics that crop up at short notice? Who is currently shaping the debate, and what messages and arguments are being used? Our topic dossiers give you intelligence on difficult topics. They provide you with valuable information and serve as a reference for assessing communications and positioning issues, even at short notice.
What impact do the debates on major topics have on the company? The UNICEPTA dossiers show you how megatrends – such as demographic change and future mobility – develop internationally, and which positioning strategies can be adopted.
Take advantage of our wealth of data
UNICEPTA has an enormous amount of data on company-relevant stakeholders and topics. We have access to pre-qualified content, whereas others have to first start with the research phase. At our research center, we enable you to make use of this raw content, which constantly grows as a result of up to 15,000 articles and posts being viewed and evaluated as part of our daily monitoring services. In addition, we have access to all relevant media, economic, and study databases. Experienced analysts and consultants present the findings to you, indicate further developments, and are on hand to discuss your ideas.
new qualified reports per day
reporting slides per month
Our Topic Dossiers
On challenging topics and issues
A tool to help make decisions regarding communications and positioning issues (at short notice)
Identification of the most important stakeholders and their arguments
Reveal to what extent a topic affects you and give advice on what can be done