Our research expertise gives you the edge. From key financial figures and rivals’ marketing strategies to economic developments, we provide you with essential information for your strategic decisions.
Comprehensive and concise information on markets and competitors is of paramount importance when it comes to goal-oriented positioning in a highly competitive market.
How do international competitors position themselves on the issues of e-mobility, sustainability, or smart manufacturing? How do they communicate their strategy?
Only up-to-date and accurate information provides the basis for strategic and operative decisions concerning business development and positioning. UNICEPTA creates a qualitative basis for you, drawing on its international research expertise and in-depth industry knowledge. Our market analysis help you to better evaluate new international rivals and take their activities into account for your planning process. We take a look at how your competitors are positioned in communications concerning individual product areas and topics, helping you to identify options for your own positioning.
The best team for you
Our team is set up according to your specific requirements, with the team consisting of economics and business-administration graduates, political scientists, researchers, journalists, analysts, scientists, and social researchers. Our offices in Washington, Shanghai, and Krakow supply information for transnational issues and put together reports on their regions.
“Only by having precise knowledge of the market and competitors can you position yourself successfully.”
Wolf Rühl,Head of Research Service, UNICEPTA
Our market and competition services
Identification of positioning, product & market developments, competitors‘ strategies
Analysis of international marketing and communication strategies
Research on key financial figures, value chains, and partnerships