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    Nadine
    Digital Consultant
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    Nadine takes the data streams and graphically renders their relevant insights

    Digital Consultant

Corporate Newsroom

In cooperation with you, we develop the digital information management for your Newsroom. Your advantage: We take over the complete data management and tailor-made visualization – covering mobile devices, employees’ desktops and large screen walls.

In cooperation with you, we develop the digital information management for your Newsroom. Your advantage: We take over the complete data management and tailor-made visualization – covering mobile devices, employees’ desktops and large screen walls.

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We combine all the data streams you require for communication and brand management: for instance, cross-media real-time monitoring, influencer monitoring, real-time media analysis and analytical data on your own social media channels. This guarantees you and your team have everything under control and can make informed decisions.

We devise an individual, customized visualization from the data available. After all, every company has its own communicative challenges and characteristics.

We furthermore configure corresponding dashboards for individual staff members in corporate communications and marketing such as field and channel managers, issues managers, spokespersons and campaign managers, since every communications expert needs to be equipped with suitable data and representations in order to derive specific actions from these.

From the Newsroom to actual data experience

We have already developed and implemented customized Newsroom concepts for numerous customers, for instance, in collaboration with Lufthansa Group.

Screenshot: UNICEPTA Newsroom Lufthansa Group
Screenshot: UNICEPTA Newsroom Lufthansa Group

In the Lufthansa Newsroom, all content is transferred to the corresponding devices fully configured. The video wall visualizes data in real-time that is required for a quick assessment of the current situation. Which news in print, online and social media are circulating? Which are the most viral tweets and postings on the company? The desktops and mobile devices of the individual employees turn the relevant data for every respective task into an experience: How is our own content shared? How do topics develop? What do the influencers relevant for us say? Individual configuration enables us to gain personally relevant insights from big data.

We are also able to embed data from media resonance analysis and market research into all displays and screens:

 

Individual visualization & design

All data flows bundled

 

 

Monitor walls, desktops and mobile devices

Data preparation for various roles/jobs

Your access to the Corporate Newsroom

1 Newsscreen

Visualization on one screen

  • media review
  • newsfeed
  • own social media channels

2 Newswall

Visualization on one or two screens

  • offer 1
  • real-time analytics

3 Newsroom

Newsroom concept

  • offer 2
  • intranet
  • content management system
  • tv channel
  • editorial calendar
  • many more

Would you like to receive more information on individually suited solutions in digital information management? Our team is pleased to support you in developing and implementing a concept. Our colleague Thomas Haderer is looking forward to exchanging ideas with you.