Our expertise for your insights. Our social media monitoring service tells you not only who said what about you where – but also whether it’s relevant.
Whether it’s blogs, comments, forums, YouTube, or social networks - we assess user-generated content according to topic-related focus and impact. The optimal combination of innovative search technology and experienced consultants gives us the edge and enables us to offer solutions tailored to your needs. From fully automated searches to customized alerts, we cover all facets of social media monitoring. The research findings can be integrated into your daily media review or used as a personal tool. This meets the requirements of not only your social media experts, but broader groups of staff as well.
Keeping an Eye on Web 2.0 – Your Radar for Risks
Assessing whether a blog post represents an individual view or whether it will trigger a storm on the social web requires more than social media expertise. Awareness of topics and 24/7 monitoring are also necessary when it comes to identifying crisis potential and making real-time assessments. That is why our social media experts work hand in hand with our industry teams. The benefit to you is an information solution coming entirely from the same place.
Benefits of our Social Media Monitoring Service
Source discoveries specific to topics and linguistic areas
Open and closed searches as part of crawling method
Innovative parser technology
Customized alerting concepts
High-end dashboard solutions
Suite with visualizations for experts or broad user group
Use of computer-linguistic processes for data mining, auto-tonality, and tagging
Broad coverage of languages
Can be integrated into UNICEPTAmind portal
Full Service Commitment
Web team available 24/7 and on ad-hoc basis (crisis management also available)