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    Simon
    Media Analysis
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    Simon manages 200 analysts around the world

    Media Analysis

Corporate Reputation

Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.

Our global media analysis expertise for your sustainable reputation management: Our reports tell you where your company stands in terms of reputation. Our consultants tell you what this means for your communication.

How others talk about your company is valuable social capital. However, it is becoming increasingly difficult to have a clear picture of the global mood. Top journalists at business papers have long been bloggers as well, and customers comment on your CSR activities on news sites. In view of stakeholder groups becoming increasingly fragmented and the globalization of media, companies need an objective and focused measurement of their reputation.

UNICEPTA excellence

Reliable data

Tried and tested models and metrics

KPI-based measurements

Results-oriented reporting

Suitable for presentation to the board

How good is my reputation – and how does it compare to the previous year or my business peers? Which topics and stakeholders are driving my reputation? Which ones are weighing it down? Which messages can make us stand out against our rivals? How well were we able to spread an important storyline? Where is there room for improvement? Which communicative contribution is made by individual markets, brands and business areas? In what areas do we leave potential untapped? Take advantage of our holistic perspective spanning print, online, broadcast, and social media, as well as the many years of experience amassed by over 250 UNICEPTA analysts around the globe – for a sustainable boost to your reputation and strategic communication management.

UNICEPTA reputation analysis:
Ideal combination of research and advice

You can be safe in the knowledge that we will take care of the methodology, enabling you to focus completely on the results. We will always present these to you in a way that provides a valuable basis for planning and decision-making. They serve as strategic guidelines for your global communication teams, and will make communication performance transparent and assessable in terms of controlling.

Our analyses can be seen as customized consulting services

  • 360° view (print, web, broadcast, social media)
  • Global and country-specific reporting
  • UNICEPTA’s proprietary reputation index
  • Extensive reputation benchmarks
  • DAX30 reputation benchmark
  • Reports and presentations suitable for the board

 

 

Contact

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UNICEPTA Team

Media Analysis

+49 (0) 221 9902-200