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    Media Analysis
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    Jan measures the public profile of CEOs

    Media Analysis

CEO Reputation

CEO communication as a key to success: Our media analyses show you how your CEO is presented and which topics he or she stands for. These reports are also handy when it comes to positioning - and can be presented directly to the board.

CEO communication as a key to success: Our media analyses show you how your CEO is presented and which topics he or she stands for. These reports are also handy when it comes to positioning - and can be presented directly to the board.

Targeted CEO positioning has long been an essential component of strategic corporate communications. The increasing personalization of business-media reporting leads to the man or woman at the helm becoming a key factor in their company’s reputation.

In addition, the battle for attention in an increasingly fast-paced digital news cycle raises the value of the CEO as an exclusive currency, with the CEO becoming a brand. The question is, how should they be positioned? It’s clear that it’s not just about placing human stories. Our CEO reputation analyses outline the reputation that your CEO enjoys, in comparison with his or her colleagues and peers, and can be presented directly to the board. They also detail the topics that the CEO is seen to address with credibility, the subjects that he or she should add to their repertoire, as well as which positions make him or her resilient to the ebb and flow of business news.

3D model:
Topic dimensions of CEO communication

The 3D model for CEO communication, developed together with Prof. Klaus Schweinsberg (www.glh-online.com), measures the media performance of CEOs. It is based on the knowledge that a CEO’s image is more robust and resilient when they boast a multi-dimensional portfolio of topics.

 

 

"Active CEO positioning has become a crucial factor in performance for every corporate communications department.”

Carsten Tilger, Head of Corporate Communications & Public Affairs, Henkel AG & Co.KGaA, speaking at the Inner Circle 2014 event organized by UNICEPTA

Our services

  • CEO reputation index
  • 3D model for CEO communication
  • Extensive CEO benchmark data, including DAX30 CEOs
  • Best in class, best practice comparisons
  • Visualizations and management summaries that can be presented to the board
  • Presentations by consultants at executive level

Contact

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UNICEPTA Team

Media Analysis

+49 (0) 221 9902-200