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    Philipp
    Digital Consultant
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    Philipp keeps an eye on preventive risk management

    Digital Consultant

Predictive Analytics

Use the opportunities provided by digitalization and smart data! Our Digital Consultants will show you how to use Predictive Analytics to gain fundamental insights into the future.

Use the opportunities provided by digitalization and smart data! Our Digital Consultants will show you how to use Predictive Analytics to gain fundamental insights into the future.

Use the opportunities provided by digitalization and smart data! Our Digital Consultants will show you how to use Predictive Analytics to gain fundamental insights into the future.

Big Data and Big Information have long since made their way into communications departments – and have thus brought along the possibility of using analyses with an increased focus on the future. Big Data becomes Smart Data. Our Masterboards already support this today – with features such as the Trending Score or complex algorithms to identify emerging, disappearing and new topics.

Together with our partners, we are working on technologies that allow for identifying patterns and interdependencies in large amounts of data. These range from self-learning algorithms (machine learning and deep learning) via image and face recognition through to semantic text recognition.

We are increasingly using artificial intelligence to accurately illustrate scenarios. After manually setting up the conditions, comprehensive algorithms offer forecasts for future periods or points of time. They consider factors relevant to the scenario, such as language, emotionality, tonality, influencer engagement, channel specifics as well as topics.


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UNICEPTA Team

Digital Consulting

+49 (0) 221 9902-206