The ranking is based on more than 17,000 articles published by German opinion-leading media in the first half of 2015. UNICEPTA constantly collects this data for the “DAX Benchmark”, continuously analyzing the tonality of media reporting with regard to all DAX-listed companies and their CEOs for many of its clients.
The complete top 10 (Q1 2015 rank in brackets)
1. Marijn Dekkers, Bayer (1)
2. Kasper Rorsted, Henkel (2)
3. Dieter Zetsche, Daimler (4)
4. Matthias Zachert, Lanxess (6)
5. Bernd Scheifele, HeidelbergCement (17)
6. Harald Krüger, BMW (new, predecessor Norbert Reithofer 3rd in Q1)
7. Elmar Degenhart, Continental (11)
8. Heinrich Hiesinger, ThyssenKrupp (15)
9. Karl-Ludwig Kley, Merck (7)
10. Timotheus Höttges, Deutsche Telekom (12)
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Marijn Dekkers maintains his top rank because German journalists see him as extremely successful, sustainably guiding the company towards success. “Der Spiegel”, for example, writes: “The US citizen with Dutch roots rebuilt Bayer AG into the most valuable German company.” And “Capital” says: “Bayer under Marijn Dekkers is stronger than ever before.”