- Bosch achieves the highest communicative impact in the digital sphere
- Bosch's own communication leads to an enormous number of user reactions; strong thematic sovereignty also visible in "earned media" (news media and external social media channels)
- For the first time UNICEPTA examined the digital communication of the 240 companies with the highest turnover in Germany (445,000 postings and 31.8 million user reactions) in the past 12 months.
Robert Bosch GmbH receives the "Thought Leadership Award 2018" for best communication in shaping major public debates in business and society. UNICEPTA and German Public Relations Association (DPRG) award the prize this year to the company with the highest impact in the digital sphere.
“With professional and target-group-adequate content via social media, Bosch has encouraged more people to actively deal with their topics than any other German company. Bosch’s successful communication contributed significantly to positioning themselves in the editorial media as thought leaders and experts for strong topics such as new mobility or artificial intelligence,” says Claas Sandrock, managing partner of UNICEPTA.