What did we analyze? All corporate channels of the 30 Dax-listed companies as well as those of other major companies such as Aldi Süd, Bosch, Deutsche Bahn, Edeka, Lidl, and Rewe on Facebook, Twitter and YouTube. The ranking is based on the user reactions to the strongest post of these companies in the last two months, i.e. the sum of shares, likes and comments.
Pure brand channels, for example from automakers Mercedes, BMW and VW are excluded. The corresponding channels of each group, however, are also monitored. Posts that are clearly marketing posts are not included in the ranking – in this analysis, this applied, for example, to Christmas spots of Edeka and Lidl.
Each company is listed with its strongest post, double ranks are not possible.