- “global media intelligence“ (GMI) pools the expertise of its members in a brand
- Founding members: Acceso (Spain), Argus de la Presse (France),
Auxipress (Belgium), L’Eco della Stampa (Italy), Pressdata (UK) and
- Customers benefit from combined presence and expertise
- First customers are Lamborghini and Walt Disney
Six of Europe’s leading media monitoring and analysis firms will in future join forces under the brand “global media intelligence” (GMI). By pooling their expertise and services, GMI’s members will be able to utilise their combined resources and thus respond to customer needs more swiftly and with greater flexibility. In addition, GMI promotes the development of common technological standards and enables know-how to be exchanged between members.
The founder members of GMI comprise:
- Acceso from Spain
- Argus de la Presse from France
- Auxipress from Belgium
- L’Eco della Stampa from Italy
- Pressdata from the UK
- UNICEPTA from Germany
The cooperation partners have been successful over many years and offer their services around the globe. The alliance will in future more strongly take advantage of the individual experiences, service focal points and 24/7 availability across the group of companies. Taking on the role of a global player, the alliance will in future serve as an umbrella brand during international pitches.
The first customers are already benefiting from GMI’s services. Walt Disney Company and Lamborghini S.p.A., for instance, are receiving Europe-wide media monitoring services from GMI.
“GMI is positioning itself as a major alliance in the global competition. By combining all of our know-how, our customers benefit from joint services and greater expertise. We look forward to the further development of the industry, successful cooperation and dialog with our partners and customers,” say the CEOs of the GMI members.