How does the world's largest media market work? Our colleagues in Shanghai can help you successfully control your communication in China.
How to use Chinese media
Lost in translation? China's media market is the biggest one in the world – and often a closed book to foreigners. We know all the important outlets and channels, from the party newspaper People's Daily to Weibo, the most important social media platform. We are doing cross-media monitoring and analysis of the relevant content for you – regarding your company, your brands, your topics or your competitors. And we will show you how successful communication works in China. Your media presence in China
– What is the image of a company, a brand or a product? – Mine? Or Others? And how do they compare? Relevant outlets and channels for your communication
– What media outlets are there in China? – What is each of them relevant for? Cultural pitfalls, dos & don'ts
– What should I consider in marketing and communication? – What should particularly keep in when addressing multipliers? – How do I best adapt my strategy?
Your local experts
UNICEPTA Information Consulting (China) Ltd.
SOHO Zhongshan Plaza,Tower B, 1904E, West Zhongshan Road 1065 Shanghai 200051, P.R. China
20 years’ experience in in communication consulting and empirical studies – evaluation of communication strategy, media monitoring, media analysis, market research surveys, opinion polls, focus groups, interviews
Since 2010 at UNICEPTA with responsibility for DAX-listed customers, international projects, methodology development and quality management
Before: Worked as management consultant and project manager, focusing on marketing communication and market research projects
Academic background: Doctorate in communication studies; research associate and lecturer at the institute for media studies at the University of Mainz
With more than 30 employees in China, UNICEPTA is your partner in penetrating the Chinese media market. With native speaker competence as well as the top-quality monitoring, media analysis and consulting, we are the number one when it comes to your positioning in the Middle Kingdom.
Philipp has been working at UNICEPTA since 2009, more than two years of which he spent at the Shanghai site as Team Manager.
In China, he is working with various major customers, and responsible for, among other things, the partnership with AHK Greater China. He was the co-author of the China Media Compendium and serves as contact person for all questions regarding the Chinese media landscape and the special demands of the market.
In Cologne, he is working with Dax customers from various sectors as Senior Consultant. He is an expert for data-based consulting, cross-media analysis, real-time monitoring and analysis, stakeholder tracking and newsroom design.
Academic background: diploma in applied media science, with a focus on data research and empirical media analysis.