Successful communication in China

How does the world's largest media market work? Our colleagues in Shanghai can help you successfully control your communication in China.

How does the world's largest media market work? Our colleagues in Shanghai can help you successfully control your communication in China.

How to use Chinese media    

Lost in translation? China's media market is the biggest one in the world – and often a closed book to foreigners. We know all the important outlets and channels, from the party newspaper People's Daily to Weibo, the most important social media platform. We are doing cross-media monitoring and analysis of the relevant content for you – regarding your company, your brands, your topics or your competitors. And we will show you how successful communication works in China.

Your media presence in China

– What is the image of a company, a brand or a product?
– Mine? Or Others? And how do they compare?

Relevant outlets and channels for your communication

– What media outlets are there in China?
– What is each of them relevant for?

Cultural pitfalls, dos & don'ts

– What should I consider in marketing and communication?
– What should particularly keep in when addressing multipliers?
– How do I best adapt my strategy?    

Your local experts

UNICEPTA Information Consulting (China) Ltd.

SOHO Zhongshan Plaza,Tower B, 1904E,
West Zhongshan Road 1065
Shanghai 200051, P.R.

  • 20 years’ experience in in communication consulting and empirical studies – evaluation of communication strategy, media monitoring, media analysis, market research surveys, opinion polls, focus groups, interviews
  • Since 2010 at UNICEPTA with responsibility for DAX-listed customers, international projects, methodology development and quality management
  • Before: Worked as management consultant and project manager, focusing on marketing communication and market research projects
  • Academic background: Doctorate in communication studies; research associate and lecturer at the institute for media studies at the University of Mainz 
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  • Since 2011 working in media monitoring, analysis and consulting at UNICEPTA in Cologne and Shanghai, responsible for Fortune 500 companies.
  • Extensive expertise in consulting, strategy planning, evaluation as well as research
  • Before: Worked as content editor for Google China
  • Academic background: Doctorate at the University of Heidelberg, BA & MA degree at Renmin University of China
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  • Charlie Ge, Team Manager Automotive und Consultant, Shanghai
  • 10 Jahre Erfahrung in Media Research und Analyse, Experte für die Medienlandschaft in China und Japan
  • Verantwortet das Media Strategy Consulting und die Social-Media-Analyse
  • Akademischer Hintergrund: Fellow am Institut für Informations- und Kommunikationswissenschaften an der Fudan University, Medienwissenschaften und Soziale Medien als Forschungsschwerpunkte 
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With more than 30 employees in China, UNICEPTA is your partner in penetrating the Chinese media market. With native speaker competence as well as the top-quality monitoring, media analysis and consulting, we are the number one when it comes to your positioning in the Middle Kingdom.

Your experts in Germany

  • Georg founded the Chinese company in 2012 and has been its Managing Director since then.
  • He is regularly on-site in China to visit customers, advance business with the local management, and is responsible for the China strategy.
  • He has been in charge of strategy, client support, the international business, finance and legal issues at UNICEPTA since 2007.
  • Before joining UNICEPTA, he spent 12 years working for Lehman Brothers, Donaldson, Lufkin & Jenrette and KPMG, living in London and New York for several years.
  • He studied economics and business administration at the University of Cologne.    
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  • Philipp has been working at UNICEPTA since 2009, more than two years of which he spent at the Shanghai site as Team Manager.
  • In China, he is working with various major customers, and responsible for, among other things, the partnership with AHK Greater China. He was the co-author of the China Media Compendium and serves as contact person for all questions regarding the Chinese media landscape and the special demands of the market.
  • In Cologne, he is working with Dax customers from various sectors as Senior Consultant.  He is an expert for data-based consulting, cross-media analysis, real-time monitoring and analysis, stakeholder tracking and newsroom design.
  • Academic background: diploma in applied media science, with a focus on data research and empirical media analysis.
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