26

oct

2019

News

A revolution in perception:
Banking isn't Banking Anymore

In the US, the financial services sector is being turned upside down in the public opinion.

Our review of more than 65 million of articles and posts on the topic of banking shows: the media is expecting nothing less than a revolution, with traditional banks swept aside by newcomers like fintechs and neobanks.

Is Banking being 'Ubered'?

Our findings indicate a significant upheaval in public perception. The newcomers steer their public profile with future topics while traditional banks are too often in defensive mode.

In this report

  • Review of the media and content landscape for emerging topics, players, and issues in the Financial Services sector

  • Who, what and how the industry is being disrupted
  • How highlighting technology can be counterproductive with already-savvy consumers
  • The Facebook / Libra case: Why lacking trust in their data security policy might be their weak spot

  • What can financial services companies do to stay relevant in these new conversations

Download full report and explore all insights now

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Get in touch

Jennifer Rutherford

US Director of Sales
and Client Development

+1 (734) 262 0770

jennifer.rutherford@unicepta.com


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