Valuable insights into China’s media landscape – compiled for the first time

China Compendium by UNICEPTA and Handelsblatt

China is one of the main trading partners for German companies – despite all the doom and gloom over its recently slower growth. But how can German companies market their products in China? How to establish and hone a reputation? One key to achieving this is to understand China’s media system.

UNICEPTA Medienanalyse GmbH’s "Compendium of China’s Media Landscape", published in cooperation with the leading German business paper Handelsblatt, provides the first real insights into how the Chinese stay informed and up-to-date, what the main online, social and print media are - and what basic rules Western companies should consider in their communication.

"Foreign companies often avoid the complex, confusing media market in China. But in doing so, they forego major growth opportunities. Our guide fills in the gaps and provides orientation," says Georg Stahl, managing partner of UNICEPTA Medienanalyse GmbH. With an office in Shanghai, UNICEPTA has years of experience in the Chinese market. The media analysis company and its 30 employees in the region already support numerous major corporations in China and throughout the Asia-Pacific region.

"It is increasingly important to establish a network in the country and know your way around - especially for media work," writes Handelsblatt China expert Frank Sieren in the preface of the book.

The guidebook can be purchased for EUR 745 (plus VAT) via china-compendium@unicepta.com. It is available in German and English.