Theodor Weimer is at the top of the UNICEPTA CEO Image Ranking in the first quarter of 2019. In 2018, Weimer came in second among all 30 CEOs of Dax-listed companies in terms of image. Media outlets highlight the positive financial statement and the company’s strategy. According to Handelsblatt, Deutsche Börse has significantly increased its profit under Theodor Weimar. “His strategy […] is to bank on new technologies, organic growth, and acquisitions.“
Timotheus Höttges had a successful start to 2018 as well in terms of media image. Under his leadership, Telekom has seen a strong development. Economic success in Europe and the US is reflected in positive media coverage. According to Handelsblatt, Höttges has turned “the Dax-listed company into Europe’s highest-rated telecoms company.” The executive also impresses the media by how he prepares investors for major projects such as the 5G expansion and Sprint merger, while at the same time promising high dividends.
Martin Brudermüller (BASF), who was ranked 8th in 2018, came in third. Media outlets stress the company’s strategic realignment in particular, as well as the planned investments in Asia. Wirtschaftswoche stresses his down-to-earth mentality: “Meanwhile, chemist Brudermüller mixes with BASF employees in the cafeteria.”
Five DAX CEOs newly enter the top ten
The Image Ranking, which had been dominated by Kasper Rorsted (adidas; now ranked 4th) over two years, did not see changes only in the top-ranking places, however. Five executives have newly entered the top ten. Stefan de Loecker (Beiersdorf) and Steve Angel (Linde) have entered the ranking for the first time (6th and 10th, respectively). The media images of Infineon CEO Reinhard Ploss (5th), E.ON CEO Johannes Teyssen (7th) and Allianz CEO Oliver Bäte (8th) have significantly improved.
According to media outlets, under Ploss’ management, semiconductor manufacturer Infineon has evolved into a healthy company. Börsen-Zeitung writes: “As regards Infineon’s prospects, Reinhard Ploss is bursting with enthusiasm. The CEO of Germany’s biggest chip manufacturer likes to point out the growth drivers of the semiconductor industry in general and of his company in particular: electric and robot cars, automation technologies in the industry, and digitalization.”
Media reports on E.ON CEO Johannes Teyssen, who is ranked 7th, are shaped by the Innogy takeover. Allianz CEO Oliver Bäte (8th), whose image is driven by the positive business figures, is seen as the face of this success. Handelsblatt writes about the former McKinsey executive, referring to the strategy program which was presented in 2015: No investor “is able to accuse the self-confident fast thinker and fast talker at the helm of Europe’s biggest insurer of not having delivered.”
For the CEO ranking, UNICEPTA evaluated around 9,100 articles that appeared from January to March 2019 in leading German media, as well as The New York Times, The Wall Street Journal and The Economist. The ranking is based on results from the UNICEPTA “Dax benchmark”, which sees the provider of smart media intelligence continuously record the media presence of all DAX companies and their CEOs, as well as the tonality of media coverage.