Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

17

oct

2016

News

CEO-Ranking 10 2016

CEOs who manage to start their tenure with a good performance are well received.

18

july

2016

News

CEO-Ranking 07 2016

CEO leadership in digitalisation rewarded with positive image.

21

may

2016

Press Information

China Kompendium

Valuable insights into China’s media landscape – compiled for the first time

02

may

2016

News

CEO-Ranking 12/15 to 03/16

Kasper Rorsted dethroned Marijn Dekkers (Bayer) as the CEO with the best image in the first quarter of 2016.

16

mar

2016

News

Tracking down digital leaders

UNICEPTA’s digitalisation study reveals that companies with international roots are dominating the digitalisation debate in key German …


Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  

 

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

topnews
by Unicepta
20.01.2020
Top Story
Fünfzig Punkte für den Frieden in Libyen / faz..net
Die Teilnehmer des Berliner Libyen-Gipfels sind sich einig – und Gastgeberin...
 
Wirtschaft
„Ein Wirtschaftssystem für reiche Männer“ / faz.net
Oxfam prangert die Benachteiligung von Frauen durch ungleiche Arbeitsteilung...
 
Kann uns der Kapitalismus noch retten? / spiegel.de
Beim Weltwirtschaftsforum wird sich diese Woche alles um Klima und Umwelt...
 
China verbietet Plastiktüten und Einweg-Strohhalme / faz.net
Das Land gilt als einer der Hauptproduzenten von Plastikmüll. Nun geht die...
 
Marken
Tesla-Vorstand stimmt Kaufvertrag zu / spiegel.de
Der geplante Bau einer Fabrik des Elektroautoherstellers Tesla in Brandenburg...
 
Ufo kündigt erneut Streik bei der Lufthansa an / sueddeutsche.de
Details zu dem Arbeitskampf sollen am Mittwoch veröffentlicht werden...
 
Chaos in der Keksfabrik (€) / manager-magazin.de
Dem Familienkonzern zerbröselt das Geschäft. 2018 schrieb man...
 
Digitalisierung
EU-Kommission warnt vor Chaos bei der Digitalsteuer / welt.de
Die EU-Kommission will, dass US-Tech-Giganten dort Steuern zahlen, wo ihre...
 
Europa will die Explosion der Datenmenge für sich nutzen / faz.net
In der Technik werden die Karten immer wieder neu gemischt. Davon ist...
 
USA
Democrats Seek More Testimony and Evidence for Impeachment Trial / nytimes.com
Even as the Senate prepares for the substantive start of the proceedings against...
 
Trump’s China deal was pitched as boon for working class, but he celebrated... / washingtonpost.com
Standing against a backdrop of Chinese and American flags, President Trump...
 
Two iPhones or the privacy of billions: Why Apple vs. the FBI matters / nbcnews.com
The FBI's efforts to unlock phones have caused alarm among industry...
 
China
FAW-Volkswagen to launch 29 models this year despite industry headwinds / chinadaily.com.cn
Sino-German joint venture FAW-Volkswagen will launch 29 models, including six...
 
Consumption, services, emerging industries lift China's GDP to 6.1% / shine.cn
Amid global growth slowdown, China’s economy delivered a solid performance...
 
China launches new system for credit records / xinhuanet.com
China's central bank on Jan.19th launched a new system to better disclose...
 
Personalie des Tages
Erfolg per Dekret (€) / sueddeutsche.de
Isabel dos Santos gilt als reichste Frau Afrikas und schreibt sich ihren...
 
Sport
Kansas City Chiefs erreichen nach 50 Jahren wieder den Super Bowl / spiegel.de
Der erste Teilnehmer des 54. Super Bowls steht fest. Kansas ließ sich von...
 
FC Bayern lässt Klinsmann keine Chance / faz.net
Beim Duell mit ihrem früheren Trainer beißen sich die Münchener lange die...
 
Auch der Angstgegner kann Klopp nicht stoppen / welt.de
Der FC Liverpool baut seine Tabellenführung aus. Das Team von Jürgen Klopp...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation