Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.





How do Fake News spread?

UNICEPTA reveals for the German weekly newspaper Die ZEIT, how a smear campaign can develop momentum, leaping across countries and …




Press Information

“Thought Leadership Award 2017”

Deutsche Telekom shapes digitalization





CEO-Ranking 12 2016

Henkel CEO Van Bylen with best media image 2016 of all DAX30 CEOs





“A huge, ever-changing playing field”

UNICEPTA is expanding its Digital Consulting arm. Managing Partner Sebastian Rohwer talks about an exciting position at the forefront …





CEO-Ranking 10 2016

CEOs who manage to start their tenure with a good performance are well received.

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
Pelosi announces intent to impeach Trump as constitutional clash intensifies /
House Speaker Nancy Pelosi announced Thursday that Democrats will begin drafting...
Konjunktur: Viele Unternehmen können Rechnungen nicht zahlen /
Die Zahlungsmoral deutscher Unternehmen sinkt: Versicherungen müssen in...
Saudischer Öl-Konzern: Aramco legt größten Börsengang der Geschichte hin /
Der saudische Öl-Konzern hat einen Ausgabepreis von 32 Riyal pro Aktie...
Lobbyarbeit: Monsanto finanzierte heimlich Glyphosat-Studien /
Der Herbizid-Hersteller gab auch in Deutschland Expertisen in Auftrag und nutzte...
Siemens macht mit dem Marken-Trick 9,5 Milliarden Euro /
Siemens hat für das vergangene Geschäftsjahr glänzende Zahlen vorgelegt...
Supermarktkette: Bieter-Konsortium X+Bricks will Real übernehmen /
Wer kauft die Supermarktkette Real? Mutterkonzern Metro verhandelt mit einem...
Einbrechende Nachfrage: Der Verkauf von Elektroautos steht still /
Der Verkauf von Elektroautos ist offenbar zum Erliegen gekommen. Das liegt...
Medienstaatsvertrag beschlossen: Google, Amazon und Instagram bekommen jetzt... /
Das Internet hat verändert, was alles Rundfunk sein kann. Der heute...
Huawei Unveils Latest Legal Challenge Against the U.S. /
‘FCC should not shut down joint efforts to connect rural communities in the...
Giuliani in Ukraine with conservative news outlet in effort to discredit... /
Trump’s personal attorney is meeting with current and former Ukrainian...
US and China disagree on the size of agriculture purchases, report says /
The two countries are in talks to finalize a trade deal as 15% tariffs on $165...
Uber discloses 3,000 reports of sexual assaults in U.S. rides last year in its... /
The company had said it would examine 21 categories of sexual misconduct, in a...
Bosch's Wuxi hydrogen fuel cell plant set to enhance local R&D /
Bosch has kicked off construction on its first hydrogen fuel cell plant in...
TikTok corrects wrong policy on cyberbullying /
TikTok has dropped a “blunt” cyberbullying policy, the Chinese-owned...
China will bis 2035 ein weltraumgestütztes Solarkraftwerk bauen /
China plant laut der chinesischen Akademie für Weltraumtechnologie, bis 2035...
Personalie des Tages
Solvay-Chefin Ilham Kadri: Diese Frau sammelt Europas CEOs zu einer... /
Fast 400 Topmanager haben unterschrieben, laut CSR-Europe-Generalsekretär...
DFB-Vizepräsident Koch: Ethikkommission leitet kein Verfahren ein /
Vizepräsident Rainer Koch soll gegen den DFB-Ethikkodex verstoßen haben...
Sitzung der IOC-Exekutive: Infantino darf ins IOC, Coe nicht /
Wegen eines Interessenskonflikts darf Sebastian Coe nicht IOC-Mitglied werden...
Manuel Gräfe über Videoschiedsrichter: Sogar Deutschlands bester Schiri... /
Über den viel diskutierten Videobeweis sei er zwar als Schiedsrichter froh...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation