Be well informed

Gain new perspectives – with our impulses, news & morning top news

  • Be well informed

  • Gain new perspectives – with our impulses, news & morning top news

Customer-oriented global research, processing and analysis of relevant information is our mission. But we also have announcements that might be of interest for you. Here you’ll find news and information regarding UNICEPTA, as well as studies on current topics and public debates.

If you wish to start your day off with the latest information, then you should get to know our Top News, which provides you with the most important reports for free.

News & Press Information

Here you’ll find an overview of all UNICEPTA news and press information. All information can be filtered by year. If you happen to have any questions, please don’t hesitate to contact us.





UNICEPTA expands management board

Theres Essmann (Client Development, Insights) and Sebastian Rohwer (Technology & Content Management) reinforce the management board




Press Information

Bosch is the social media winner

Strongest company post ahead of Allianz and Lidl




Press Information

Young, established, and fast-growing: UNICEPTA Shanghai

In its fifth year, the UNICEPTA office in Shanghai recorded 25 percent growth.




Press Information

CEO Ranking 2017/03

Media appreciate CEOs who keep their promises





When do companies‘ campaigns pick up pace?

A clear political stance pays off

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
Neuer Rückschlag für May: Britische Ministerin für Parlamentsfragen tritt... /
Die britische Ministerin für Parlamentsfragen, Andrea Leadsom, ist...
Ozonschicht-Killer: China produziert trotz Verbots offenbar FCKW /
Trotz eines weltweiten Verbots wird das Gas Trichlorfluormethan, das die...
BGH urteilt: Eigenbedarfskündigung wird schwieriger /
Karlsruhe hat entschieden: Wenn Hauseigentümer ihre Mieter loswerden wollen...
Donald Trump: Deutsche Bank muss Kongress Finanzunterlagen weiterleiten /
Donald Trump gerät unter Druck. Ein Gericht in New York hat bestätigt, dass...
Online-Modehändler: Zalando-Aktionäre attackieren Vorstand wegen möglicher... /
Die Konzerngründer könnten in knapp fünf Jahren jeweils bis zu 170...
Vorsorge gegen Geldwäsche: Behörden verlieren die Geduld - und stellen N26... /
N26 muss die Transaktionen der Kunden besser überwachen. Die Finanzaufsicht...
Dieter Zetsche: Der Mann mit dem Schnauzbart tritt ab /
Es ist eine etwas andere Daimler-Hauptversammlung am Mittwoch in Berlin: Es...
US-Sanktionen und die Folgen: Huawei könnte Zugang zu wichtiger Chiptechnologie... /
Nach Informationen der BBC hat der britische Chip-Entwickler ARM jegliche...
Messenger will Geld verdienen: Werbung bei WhatsApp bestätigt - so wird sie... /
Auf dem Facebook Marketing Summit in Rotterdam hat WhatsApp am Dienstag erstmals...
Netzwerke hinter rechter Desinformation: Facebook sperrt Hunderte Accounts /
Facebook hat offenbar erneut Hunderte Accounts gesperrt. Sie sollen gegen...
Judge rejects Trump’s request to halt congressional subpoenas for his... /
A judge rejected Trump’s request to block subpoenas for his bank records...
Trump Walks Out on Pelosi and Schumer After 3 Minutes /
Trump blew up a meeting with Democratic leaders and declared that he could not...
Huawei executive reportedly accused of stealing trade secrets from microchip... /
CNEX filed the new allegations in a Texas suit accusing China’s Huawei and...
China offers five-year tax breaks to chip makers, software developers to bolster... /
Semiconductor makers and software companies will be exempt from corporate...
Sources: Tech giant to launch own OS this year /
Huawei may launch a self-developed operating system this year as the tech...
Beauty products show strong growth /
Chinese brands are among the fastest growing in the skincare and makeup sector...
Personalie des Tages
SPD-Vorsitz: Stürzt Andrea Nahles, wenn Bremen verloren geht? /
Andrea Nahles kennt parteiinterne Machtkämpfe und Intrigen. Nun wird die...
32 statt 48 Teams: Fifa verzichtet in Katar auf die Giga-WM /
Die Erhöhung der Teilnehmerzahl der Fußball-WM 2022 in Katar von 32 auf 48...
Olympia-Ausschluss der Aiba: Der Boxweltverband geht auf die Bretter /
Auch bei den Olympischen Sommerspielen 2020 in Tokio wird es ein olympisches...
Deutscher Kader: Spieler für zwei Nationalmannschaften /
Joachim Löw benennt seinen Kader für die EM-Qualifikationsspiele gegen...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation 

Meet us

UNICEPTA is attending key events – as a participant, speaker, exhibitor or sponsor.

Our executives and senior consultants hold lectures on industry topics and speak at panel debates and expert panels often. We are looking forward to meeting you there and engage in dialogue.


Quadriga Forum | Mai 21 in Berlin

„Digital information management in the Newsroom: From showcase to working tool“

lecturer by Sebastian Rohwer, Managing Partner UNICEPTA