Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

08

may

2013

Press Information

Merkel ahead of Steinbrück

UNICEPTA and pr magazin’s social media chancellor duel goes into the second round German chancellor Angela Merkel outperformed her …

04

apr

2013

Press Information

How will the web vote?

UNICEPTA and pr magazin launch social media chancellor duel. The German chancellor is currently outperforming her adversary on social …

07

jan

2013

Press Information

UNICEPTA Medienanalyse boosts its circle of partners

Hartmut Ostrowski and publisher Dirk Ippen acquire a share. New partner structure gives the successful Cologne-based information and …

28

nov

2012

Press Information

Clear view in the Middle Kingdom

UNICEPTA opened an office in Shanghai in November, meaning that the Cologne-based specialist for media monitoring and analysis is also …


Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  

 

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

topnews
by Unicepta
02.04.2020
Top Story
"Ich weiß, dass das hart ist, aber es rettet Menschenleben" / sueddeutsche.de
Die Beschränkungen des öffentlichen Lebens wegen des Coronavirus sollen bis...
 
Wirtschaft
Unmut über Einreisebeschränkungen für Helfer / faz.net
Der dramatische Einbruch bei Saisonkräften stellt die Landwirtschaft aber...
 
Mit dem Gutschein-Trick wollen sich Airlines vor der Rückzahlung drücken / welt.de
Werden Flüge wegen Corona gestrichen, muss die Airline den Preis erstatten...
 
Handelsverband will Lohnerhöhungen aufschieben / sueddeutsche.de
Der Handelsverband will die 2019 vereinbarte Tariflohnerhöhung, die je nach...
 
Marken
Kauft der Staat Condor? / faz.net
In der Corona-Krise wachsen die Zweifel, ob es noch zum Verkauf der...
 
Vapiano stellt Antrag auf Eröffnung des Insolvenzverfahrens / sueddeutsche.de
Zuvor hatte man bei dem Kölner Unternehmen gehofft, dass Staatshilfen noch eine...
 
Karstadt Kaufhof beantragt Schutzschirmverfahren / spiegel.de
Wegen der Auswirkungen der Corona-Pandemie sucht Galeria Karstadt Kaufhof...
 
T-Mobile strebt an die Spitze in Amerika / faz.net
Der Zusammenschluss mit dem Wettbewerber Sprint ist besiegelt. Als nächstes hat...
 
Digitalisierung
So funktioniert das digitale Infektionswarnsystem / spiegel.de
Kurz erklärt: Wie funktioniert die Tracing-Technik Pepp-PT - und wie soll sie...
 
USA
Florida governor issues coronavirus stay-at-home order after heavy criticism / washingtonpost.com
DeSantis took heavy criticism from state lawmakers for refusing to enact such an...
 
Politicians are already calling for a 4th coronavirus relief plan. Here’s what... / cnbc.com
Many lawmakers are calling for a fourth coronavirus relief bill as the...
 
Trump admin will not reopen Obamacare exchanges during coronavirus pandemic / nbcnews.com
The White House will not reopen the Obamacare exchanges to allow uninsured...
 
China
1.541 asymptomatische Patienten unter Beobachtung / beijingreview.com.cn
In China standen bis einschließlich 30. März 1.541 Menschen mit...
 
New measures to safeguard export quality / chinadaily.com.cn
China has adopted new measures to ensure the quality of medical supply exports...
 
Coronavirus: from China to the US, consumer behaviour radically altered as world... / scmp.com
The coronavirus pandemic has completely changed patterns of consumer...
 
Personalie des Tages
Die Frühwarner (€) / faz.net
Bill Gates und Nassim Nicholas Taleb haben gewusst, was durch eine Pandemie...
 
Sport
Wimbledon fällt aus / sueddeutsche.de
Wimbledon wird in diesem Jahr nicht stattfinden. Das Tennisturnier in London...
 
Eine Kamera, eine Uhr und eine Olympia-Vergabe / spiegel.de
Die Olympischen Sommerspiele sind um ein Jahr verschoben, in den Schlagzeilen...
 
FC Bayern verhängt Geldstrafe gegen Boateng / welt.de
Ein unerlaubter Ausflug am Dienstag kommt Jérôme Boateng teuer zu stehen...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation