Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.




Press Information

UN Global Compact

UNICEPTA Medienanalyse GmbH has joined the United Nations Global Compact initiative, which is designed to promote sustainability in the …





Imageranking 12 2015

Marijn Dekkers has the best image of all Dax-CEOs ahead of Kasper Rorsted and Dieter Zetsche




Press Information

Thought Leadership Award

The new “Thought Leadership Award” launched by DPRG and UNICEPTA honors PR professionals who lead the cross-media debate in the …




Press Information


Newcomers Kengeter and Müller conquer the Top5, Dekkers still ahead





Claas Sandrock to become Managing Partner Innovation

Claas Sandrock (50) will join Oliver Minasso and Georg Stahl as a new managing partner at UNICEPTA Medienanalyse GmbH. As part of this …

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


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by Unicepta
Top Story
Milliarden für Klima und Jugend: Streit bis zur Deadline - doch jetzt steht der... /
Gefeilscht wurde bis zum Ende um rund vier Milliarden Euro: Aber nun ist der...
Deutsche Bundesbank: Wirtschaft bleibt ohne Schwung /
Die deutsche Wirtschaft tritt derzeit auf der Stelle. Auch das letzte Quartal...
Deutsche Bank verteidigt Vorschlag einer europäischen Einlagensicherung /
Deutschlands Geldinstitute sind sich uneins beim Vorschlag von Finanzminister...
Reality-TV-Star Kylie Jenner verkauft Teil ihrer Kosmetik-Marke für 600... /
2015 gründete die Schwester von Kim Kardashian ihre Firma Kylie Cosmetics...
Wirecard wird zur Bank /
Wirecard ist vor allem als Zahlungsdienstleister bekannt, der eher im...
Trotz zahlreicher Flugverbote: Lufthansa-Ableger Sunexpress ordert zehn Boeing... /
Seit März darf Boeings Krisenmodell 737 Max nach zwei Abstürzen nicht mehr...
Automobilindustrie: VW-Werk in der Türkei wird zum Politikum /
VW hat die Entscheidung zu einem Fabrikneubau in der Türkei bis zum Ende des...
Proteste gegen das Multimilliardenprojekt: Wie der Mast-Hass den 5G-Ausbau... /
Die Mobilfunkkonzerne investieren Milliarden in die neue 5G-Technik, die Politik...
Handelsstreit mit China: US-Regierung verlängert Ausnahmeregelung für... /
Die US-Regierung wirft dem chinesischen Konzern Huawei Spionage vor, auf...
Trump administration says Israel’s West Bank settlements do not violate... /
Secretary of State Mike Pompeo said the Trump administration has simply...
Possible pay-to-play scheme for ambassador role in Trump administration... /
Emails show the nominee for ambassador was asked by the RNC to donate half a...
House lawyer tells court investigators looking at whether Trump lied to Mueller /
The inquiry further broadens an impeachment probe examining Trump’s conduct in...
Smartphone vendors bet on design /
Sales of Chinese smartphones dropped 6.7 percent in October following a...
Foreign investment outlook 'optimistic' /
The ministry's data showed FDI into the Chinese mainland amounted to 752.41...
Expect Beijing to rescue more of China’s troubled small banks, say analysts... /
Two investment firms owned by the Heilongjiang provincial government increased...
Personalie des Tages
Pkw-Maut: Rechnungshof kritisiert Scheuer /
Der Bundesverkehrsminister wird seit langem für das Vergabeverfahren für die...
Ferrari-Debakel in Formel 1: Zu viel Ego, zu wenig Raum /
Die Nummer eins bei Ferrari? Ist auch nach dem großen Knall von Brasilien nicht...
Bundesliga: Köln verpflichtet Gisdol - Heldt wird Sportchef /
Der 1. FC Köln hat Markus Gisdol als neuen Trainer verpflichtet. Als neuer...
EM-Qualifikation des DFB-Teams: Und sind so klug als wie zuvor /
Die DFB-Elf hat sich letztlich souverän für die EM qualifiziert, aber große...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation