Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.





SAP CEO Jennifer Morgan has best image among DAX 30 CEOs in 2019

Jennifer Morgan (SAP) newly enters the ranking on the top spot.





Public perception of sustainability and climate crisis

Public interest in sustainability is rapidly rising. CO2 neutrality is the new benchmark for companies.





The perception of US banking: Banking isn't Banking Anymore

In the US, the financial services sector is being turned upside down in the public opinion.




Press Information

Theodor Weimer tops CEO Image Ranking for the third time in a row

Strong financial results and successful strategies for preparing their companies for the future boost the image of the Dax30 CEOs.




Press Information

UNICEPTA opens office in London

UNICEPTA UK Limited is headed by Managing Director Tom Marshall.

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
Gemeinsame Anleihen: Deutschland beharrt auf Nein zu Corona-Bonds /
Trotz aller Appelle aus Südeuropa bekräftigt die Bundesregierung ihre...
Corona-Pandemie: Der Rettungsschirm wird immer größer /
Finanzminister Scholz und sein Wirtschaftskollege Altmaier haben sich darauf...
Kredite und Zuschüsse: So viel Hilfe haben deutsche Unternehmen schon... /
Um die Folgen der Corona-Pandemie abzumildern, können Unternehmen...
Coronavirus beherrscht die Börsen: Analysten waren vor... /
Die Coronavirus-Krise wird auch in der verkürzten Vorosterwoche den deutschen...
Saisonarbeiter: Eurowings startet Shuttle-Service für Erntehelfer /
Um Ernte und Saat in Deutschland am Laufen zu halten, sind Landwirte dringend...
Coronakrise: Supermarktketten wollen Miete nur noch unter Vorbehalt zahlen /
Supermärkte sind bislang nicht vom Corona-Shutdown betroffen. Dennoch...
Aus gesundheitlichen Gründen: Lufthansa-Finanzvorstand tritt zurück /
Der Lufthansa kommt ihr Finanzchef abhanden: Ulrik Svensson hat überraschend...
Hilfe von Google: Bewegungsdaten gegen Covid-19 /
Wie wirken staatliche Ausgangsbeschränkungen? Und wie effektiv sind sie? Google...
Zoom CEO: ‘I Really Messed Up’ on Security as Coronavirus Drove Video... /
Eric Yuan says he is scrambling to restore reputation of platform that has drawn...
Trump considering second task force on reopening economy /
President Donald Trump on Saturday said he is considering a second coronavirus...
Americans hit by economic shocks as confusion, stumbles undermine Trump’s... /
Small-business program gets off to rocky start and White House makes hard...
Texas Gets Double Punch From Coronavirus and Oil Shock. ‘There’s No Avoiding... /
Lone Star State’s economy, which outpaced most of the U.S. after the 2008...
World at risk of second Great Depression due to coronavirus, says Chinese... /
Zhu Jun from the People’s Bank of China says the risk is small, but the...
Chinese mainland reports 38 new imported COVID-19 cases /
The Chinese mainland reported 38 new imported cases of the novel coronavirus...
Epidemic unlikely to hurt soybean import, ministry says /
China's soybean imports haven't been affected by the spread of...
Personalie des Tages
Bafin-Chef im Interview: „Das wird schmerzhaft“ (€) /
Wie weiter in der Corona-Krise? Finanzaufsichts-Präsident Hufeld über das Leid...
Bundesliga-Spielplan: Die streng vertraulichen Details der DFL-Planspiele (€) /
Die DFL hat zwei Szenarien ausgearbeitet, um die Saison fertig zu spielen.
Bundesliga: Nahezu schuldenfrei - und doch in Gefahr /
Die Coronakrise bringt Klubs an ihre finanzielle Grenzen. Auch den FSV Mainz 05...
Nachwuchssorgen beim DFB: Deutschland ist kein Torwartland mehr /
Alexander Nübel gilt als großes Torwarttalent - beim FC Bayern droht er...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation