Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.





Public perception of sustainability and climate crisis

Public interest in sustainability is rapidly rising. CO2 neutrality is the new benchmark for companies.





The perception of US banking: Banking isn't Banking Anymore

In the US, the financial services sector is being turned upside down in the public opinion.




Press Information

Theodor Weimer tops CEO Image Ranking for the third time in a row

Strong financial results and successful strategies for preparing their companies for the future boost the image of the Dax30 CEOs.




Press Information

UNICEPTA opens office in London

UNICEPTA UK Limited is headed by Managing Director Tom Marshall.




Press Information

UNICEPTA expands managing board

Frank Fuhrmann will be responsible for account management and sales

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
GROSSBRITANNIEN VOR BREXIT: Prognose: Überwältigender Sieg für Boris Johnson /
Sollten sich die ersten Prognose bestätigen, haben die Konservativen bei der...
Mögliche Grundsatzeinigung im Handelskrieg: Trump kündigt Deal mit China an /
Im Handelskrieg zwischen den USA und China deutet sich offenbar eine Lösung an...
EU-KLIMAZIELE: Auto, Energie und Chemie: Was der Green Deal für Deutschlands... /
Von der Leyens Green Deal ist ein Billionen-Vorhaben für Europa. Viele Branchen...
NETZAUSBAU: Die Große Koalition will Huawei stoppen – Zugang zum 5G-Netz soll... /
Die Fraktionen von Union und SPD einigen sich auf einen De-facto-Ausschluss...
DIESELAFFÄRE: Volkswagen: Zweifelhaftes Vorgehen bei Software-Updates /
VW hat millionenfach neue Software auf alte Dieselautos gespielt. Das...
INDUSTRIEKONZERN: Thyssen-Krupp bewirbt sich um Auftrag bei Teslas... /
Tesla baut in Brandenburg eine Fabrik für E-Autos. Auch Thyssen-Krupp will...
AKTIE SACKT NACHBÖRSLICH AB: Henkel senkt Prognose – Van Bylen... /
Der Düsseldorfer Konsumgüterkonzern rechnet für das Geschäftsjahr 2020 mit...
Facebook gibt Startschuss für Deepfake Detection Challenge /
Der Startschuss für die von Facebook initiierte Deepfake Detection Challenge...
Bundesrechnungshof rügt Geldverschwendung bei Regierungs-Apps /
Teure Apps, eine verzögerte Datenbank fürs Baumanagement, klimaschädliche...
Judiciary Committee poised to approve articles of impeachment /
A marathon day of partisan feuding will end with party-line votes to send...
US reaches a phase one trade deal with China in principle pending Trump’s... /
The president met with advisors Thursday afternoon about whether to scrap the...
Facebook wants to integrate Instagram and Whatsapp. The U.S. government may... /
Facebook has been the subject of an antitrust investigation by the Federal Trade...
Telefonica brings in Huawei for 5G edge /
Huawei Technologies Co has secured an important vote of trust, with one of...
HK bourse to remain top IPO market /
The Hong Kong Stock Exchange will once again rank first globally in terms of...
Beträchtliche umfassende Effekte des Wasserleitungsprojekts von Süd- nach... /
Das Projekt hat positive Auswirkungen gezeigt: Bisher seien nahezu 30 Milliarden...
Personalie des Tages
EZB-PRÄSIDENTIN LAGARDE: Zinsentscheid mit einem Lächeln /
Die neue Präsidentin der Europäischen Zentralbank, Christine Lagarde, stellt...
OLYMPISCHE SPIELE IN TAHITI: Zurück zu den Ursprungswellen /
Zwölf Stunden Zeitunterschied und 15.760 Kilometer Entfernung: die Surfer...
FRANKFURT MIT GROSSEM GLÜCK: Eintracht trotz Pleite weiter in Europa /
Im letzten Gruppenspiel der Europa League schafft Frankfurt die Qualifikation...
AUS IN EUROPA LEAGUE: Gladbacher Drama in der Schlussphase /
Der Tabellenführer der Bundesliga hat die Partie gegen Istanbul lange im Griff...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation