Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.





SAP CEO Jennifer Morgan has best image among DAX 30 CEOs in 2019

Jennifer Morgan (SAP) newly enters the ranking on the top spot.





Public perception of sustainability and climate crisis

Public interest in sustainability is rapidly rising. CO2 neutrality is the new benchmark for companies.





The perception of US banking: Banking isn't Banking Anymore

In the US, the financial services sector is being turned upside down in the public opinion.




Press Information

Theodor Weimer tops CEO Image Ranking for the third time in a row

Strong financial results and successful strategies for preparing their companies for the future boost the image of the Dax30 CEOs.




Press Information

UNICEPTA opens office in London

UNICEPTA UK Limited is headed by Managing Director Tom Marshall.

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
EU-Kommission will Ein- und Zwei-Cent-Münzen abschaffen /
Doch es regt sich bereits Widerstand: Der Schritt dürfe kein "Einstieg...
Landwirte blockieren Zufahrt zu Edeka-Lager /
"Essen hat einen Preis verdient: den niedrigsten": Mit diesem...
E-Scooter-Pionier Bird kauft deutschen Rivalen Circ /
Die Berliner Firma Circ ist in zwölf Ländern aktiv. Bird will mit dem Kauf...
Audi kämpft beim e-tron offenbar mit Batterie-Lieferschwierigkeiten /
Die Produktion des Elektroautos e-tron in Brüssel gerät ins Stocken
VW-Chef Diess macht Druck für ein europäisches Ladenetz /
In Brüssel verlangt Herbert Diess von der EU bindende Ausbaupläne für die...
General Motors rüstet Werk für Elektro- und Roboterautos um /
Die Fabrik Detroit-Hamtramck soll zunächst Ende 2021 mit der Produktion des...
Evonik kommt im Rechtsstreit um US-Zukauf voran /
Evonik kann im Ringen um seinen US-Zukauf Peroxy Chem einen juristischen...
Verbraucherschützer: Produkthaftung auch für Künstliche Intelligenz /
Das Produkthaftungsgesetz braucht ein Update, fordern Verbraucherschützer...
Emotet-Angriff auf Berliner Gericht: IT-Infrastruktur muss komplett neuaufgebaut... /
Bei der schon im September erfolgten Trojaner-Attacke auf das Berliner...
Smartphone-Bank N26: 250.000 US-Kunden nach fünf Monaten /
In den USA will das Berliner Start-up vor allem damit punkten, dass die...
Key GOP senators express new support for witnesses following Bolton book report /
Republicans initially resisted calls to add new evidence and witnesses.
Dow posts worst day since October and turns negative for the year as coronavirus... /
Stocks tanked after more cases of the coronavirus were confirmed, ratcheting...
Kellogg’s commits to reducing widely used herbicide in supply chain /
The cereal company says it will phase out oats and wheat that have been...
China sees more inclusive finance loans to small businesses in 2019 /
China's inclusive finance to small and micro firms maintained fast...
China's cargo throughput at ports up 8.8 pct in 2019 /
Foreign trade cargo throughput amounted to 4.32 billion tonnes last year, up 4.8...
China's transport industry posts robust growth in 2019 /
The country's fixed-asset investment in the sector is estimated to rise 2.2...
Personalie des Tages
Protest gegen Siemens-Chef: Klimaaktivistin stürmt vor Kaeser-Rede die Bühne /
Siemens steht für die Zulieferung für ein Bergbauprojekt in Australien in...
Australian Open : Starker Auftritt von Zverev – Aus für Kerber /
Alexander Zverev spielt um den ersten Einzug in ein Halbfinale bei einem...
Nazi-Vergangenheit: Frankfurt erkennt Ehrenpräsidenten posthum Titel ab /
Rudolf Gramlich war von 1955 bis 1970 Präsident von Eintracht Frankfurt, in...
Doping-Prozess in Innsbruck: Johannes Dürr zu Bewährungsstrafe verurteilt /
Das Gericht verurteilt den früheren Langläufer zu 15 Monaten auf Bewährung

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation