Discover the UNICEPTA difference
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Who we are
History and today's company
UNICEPTA was founded in 1996 and has been steadily rising as a leader and innovator in media intelligence, first in the German and central European marketplace, and now globally. We have seen the sector evolve to incorporate digital media and deploy new technologies to automate and analyze media and information to support our advisors in providing guidance to our clients.
Today, we are the fastest growing full-service media and data intelligence provider in Europe, USA and APAC.
450
employees
- Employee growth in percent: more than 20% in the last three years
- 40% of management positions are held by women
- 80% of our employees are college graduates
- Colleagues from over 44 countries
350
clients
- 150 global brands and accounts
- Numerous DAX 30, EUROSTOXX 50 and S&P 500 customers
- Leading family and medium-sized companies
- Various associations, governmental departments and other public institutions
35000
users of our MIND portal
7
offices around the world
Berlin | Cologne | Krakau | London | Washington DC | Shanghai | Zurich
Smart insights. Strong performance. That is the personal commitment of each of our more than 450 media experts, analysts, linguists and consultants. All day. Every day. Around the world.
You can find all UNICEPTA facts here:
Full Service
- Corporate, product and CEO media analysis
- Business intelligence and research services
- Strategic media review cross-media, real-time monitoring
- Editorial abstracts and media overviews as well as full translations
- State-of-the-art portals & dashboards
24/7/365
- Our offices are actively manned round the clock for our customers
- Less than 30 minutes response time for activating ad-hoc monitoring services, day or night.
- Less than 5 minutes between the publication of a report and an alert being sent to our customers
26
languages
- In our research
- Translated at native-speaker level
- Coded for media analysis
5000
qualified alerts a day
- 800 media-monitoring products a day
- 400 deadlines every day
- 1,500 analysis reporting slides per month
- 25,000 abstracts every month
- 100,000 reports analytically coded per year
460 m
media sources worldwide in the biggest media panel
- 460 million online and social-media sources
- 100,000 print-media sources
- 1,500 TV and radio stations
- 200 news agencies
13
industries
Chemicals | Health Care | Financial Institutions | Politics & Public Institutions | Consumer Goods | Retail & e-commerce | Energy | General Industrial | Media & Business Service | Automotive | IT & Telecommunication | Sports | Transportation | Logistics & Tourism
Group Management Board
- At UNICEPTA since 2008 and responsible for Senior Strategic Advice
- 18 years experience in strategy and methods in analytical communications advice for international companies, including as managing director of Cision Germany
- Responsible for media monitoring and technology & content management at UNICEPTA since 2005
- Has served in all roles from project manager to managing partner. Before joining UNICEPTA, he worked as a journalist for Aachener Nachrichten and WDR
- Responsible for Strategy, Innovations / Product Development, Marketing Communications and Analytics & Insights at UNICEPTA since 2016
- Previously served as Partner at Brunswick Group LLP, Global Head of Corporate Communications and CSR at Beiersdorf AG, and Director Corporate Communications at E-Plus group
- In charge of Business Development, M&A, Finance, and HR at UNICEPTA
- At UNICEPTA since 2007, he spent 12 years at Lehman Brothers, Donaldson, Lufkin & Jenrette and KPMG, with several years in London and New York
What we do
UNICEPTA is the world’s leading provider of Media and Data Intelligence solutions. Powered by visionary AI, we deliver razor-sharp Analytics, Insights, and Advisory services. Global companies with the most dynamic and complex intelligence requirements value UNICEPTA's personal commitment to unlock Smart Insights that drive faster, better decisions for Strong Performance.
Services and Solutions: three key lines of business
- Media and Marketing Intelligence: fully integrated data and information capture and analysis from over 460 million sources across the full range of public media, digital and social platforms, around the world, 24/7/365
- Analytics & Insights: with professional strategic advisors deploying artificial-intelligence-based analysis to convert data intelligence into deeper insights to help drive faster, consistently successful decisions across senior management
- Intelligence Platforms and Newsrooms: for effective digital and physical compilation and presentation of realtime intelligence, from mobile apps and executive level briefings to full command centers
Our Clients: references
If your performance is good you want to talk about it. If your performance is the best, you can let others do the talking.
UNICEPTA supports cross-sector market leaders including BMW Group, British Airways, Lufthansa Group, Roche, and UBS.
Our primary client focus is large multi-national corporations with extended geographical and media reach, but we also serve mid-sized family-owned companies, regional brands, non-profits, and government ministries.
Over 300 companies place their trust in our services. Want to know more? We’d be delighted to put you in touch with them.
What we think
We are the world’s leading provider of visionary Media and Data Intelligence solutions. Our AI is industry-leading, and constantly learning and evolving.
But with all our highly regarded data and science acumen, we believe the human touch of our people is what truly sets us apart:
Smart • Strong • Personal • Proactive
We love teamwork, speed, quality execution and bringing innovation and fresh thinking to our clients. We want the top talent to be working for you, which is why we strongly support personal development and foster diversity.
Black Lives Matter
As a global corporation who has always practiced non-discrimination policies and works openly with all people, UNICEPTA is outraged by the murder of George Floyd by Minneapolis police officers. We feel it is our duty to speak out against the injustices that have occurred and let the world know where we stand.
We stand together with the Black Community and understand that to be silent is to be complicit with racism. We want Black people to know, we are with you. It is time for this to end. It is time for change.
Our Goals
Through excellent services, we want to contribute to the sustainable development of our customers. Sustainability also guides our own company philosophy – in economic, environmental and social regards.
In joining the UN Global Compact, we highlight that we are always committed to the values of fair and good corporate governance. The UN initiative promotes a sustainable global economy.
Our Networks
We are networked in the way we think and work. We seek out the right partners to share ideas, drive forward issues, and foster innovation, which helps us to be the strongest partner for our customers.
As a part of this, we believe in supporting our broader communications and strategic advisory industry as a whole. UNICEPTA holds membership to national and international associations including:
- FIBEP www.fibep.info
- BdP www.bdp-net.de
- DPRG www.dprg.de
- German Chamber of Commerce in Shanghai https://china.ahk.de/
- AMEC www.amecorg.com/
- PRSA www.prsa.org/
Partner with us
For UNICEPTA to keep leading the way, we seek to continuously work with industry-leading technology. This means we not only develop our own services and offers to the highest standards, but we also rely on and integrate the best technologies and solutions available on the market.
It is only through close collaboration with top technology providers and innovative startups that enables us to provide our clients with a leading edge.
We are always on the lookout for new technology partners with solutions we can collaborate on and integrate with our systems to help us think ahead.
Are you a provider of data acquisition or web crawling services? Do you develop assist technologies such as automation, semantic analysis, artificial intelligence or NLP? Is your competence in the analysis or visualisation of data? Or perhaps in the development of content management systems? If you think our capabilities might complement each other, please get in touch. We are always keen to explore new collaborations.
Where we are
With communications becoming increasingly globalized, we keep an eye on all markets, no matter the media, geography or language.
Our headquarters in Cologne is our central hub, and the main production location for the Media Monitoring and Analytics & Insights divisions. In addition, we have regional hubs in major global cities, and on-site teams of consultants at our clients’ offices across the globe. Employing staff from a total of 44 nations, we cover 26 different languages.
Washington
Based in Washington D.C., UNICEPTA supports you to reliably manage their communications.
UNICEPTA USA Inc.
+1 202 769 0449
Berlin
From our Berlin office, editors and analysts develop smart insights for your communication.
+49 30 5673-1759
Cologne
Our headquarter in Cologne is our central hub, and main production location for our services and solutions.
UNICEPTA GmbH
Salierring 47–53
50677 Cologne
Germany
+49 221 9902-0
Krakow
The Krakow team in Poland, led by Richard Jarczyk, is responsible for various media monitoring services.
Office Poland
+48 12 2922-685
London
Our team in London is the first choice for all companies and organizations located in UK, Benelux and Scandinavia.
UNICEPTA UK Limited
+44 2038651318
Shanghai
Our team in Shanghai with over 30 employees is your partner if you plan to explore the media market in the Asia-Pacific region.
UNICEPTA Information Consulting (China) Ltd.
SOHO Zhongshan Plaza, Tower B, 1904E, West Zhongshan Road 1065
Shanghai 200051, P.R.
China
+86 21 2230 5027
Zurich
In Zurich we operate a regional consulting office, from which we manage our activities in Switzerland and neighbouring countries.
Office Switzerland
Dreikönigstraße 7
8002 Zurich
Switzerland
+49 221 9902-0
Contact
Get in contact with us! You can get in touch directly with the contact persons listed below or use our contact form. We will contact you as soon as possible.
Jennifer Rutherford
US Director of Sales
and Client Development
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