UNICEPTA launches new Executive News Briefing technology in United States

New media-monitoring solution offers the next level of executive news briefing

Executive News Briefing addresses the need for more powerful resources to combat daily information overload

Briefings use a combination of human expertise and analysis with AI-powered crawling technology


06.10.2022

 

UNICEPTA, a global market leader in media intelligence has today announced the launch of its new Executive News Briefing solution. This innovative media monitoring service that combines state of the art technology with human expertise addresses the need for more powerful resources to support business leaders in combating daily information overload. With all essential data outlined on a single page, senior level executives can quickly and easily understand and utilise their daily news coverage.

 

The tailor-made briefings, which take the form of high-level summaries in an interactive magazine-style format, help leaders and their teams capture opportunities and benefit from data-driven insights. As the global media landscape evolves and grows, it becomes increasingly more difficult for companies to stay on top of news coverage and determine which content is most relevant. This proves a challenge for C-suite executives and communication professionals alike as the ability to understand and interpret what information is crucial for developing strategy and making decisions becomes convoluted. UNICEPTA’s Executive News Briefing service offers a new solution to help solve these issues.

 

Combining human expertise and analysis with AI-powered crawling technology, the unique briefings capture relevant, ready to use content from over 460 million media sources, from every location to deliver a simpler, cleaner more useful solution for daily media briefings. While most media reviews simply focus on specific company coverage, UNICEPTA’s briefing solution goes further to deliver a broader, topic scope approach to provide valuable insight on the most important conversations and discussions to help executives understand what’s relevant.

 

“Maintaining pace with the evolution of the global media landscape is key to ensuring our customers have access to the data they need to capture opportunities and mitigate risks,” said Tom Marshall, Managing Director, UK, UNICEPTA. “This new solution helps filter the growing amount of data by providing daily media monitoring and reporting with a range of insight and depth that combats information overload without the risk of omitting essential information.”

 

The new Executive News Briefing service incorporates multi-lingual, cross-media editorial summaries compiled and written by experienced senior editors, consultants and analysts from dedicated industry teams. Additionally, the service includes integrated social media coverage, clearly designed media analytics, combined with a state-of-the-art user experience which includes branded design, custom categories and more.


About UNICEPTA

 

UNICEPTA is a global provider of Media & Marketing Intelligence. With AI-driven technology and over 450 analysis and monitoring experts, UNICEPTA analyzes worldwide content from social, online, print, TV and radio as well as numerous other data sources - in real time and at any other desired time. In short: UNICEPTA enables companies to listen better and derive appropriate actions. The analyzes and insights serve global and industry-leading companies and organizations as a basis for decisions in corporate management as well as in communication and marketing. UNICEPTA offices are in Berlin, Cologne (head office), Kraków, London, Shanghai, Sao Paolo, Washington DC and Zurich.

Contact

 

UNICEPTA GmbH
Salierring 47-53
50677 Cologne

 

Christina Westerhorstmann
Phone: +49 (0) 221 9902 171
christina.westerhorstmann(at)unicepta.com