True global reach. All media sources, mainstream and social. Human expertise utilising AI analytics to convert media intelligence into focused insights and actions.

We’ve transformed media monitoring into a powerful strategic advantage to drive your company's reputation.

For today’s leading companies, everything communicated — by anyone, anywhere in the world — can affect reputation. For multinationals with complex operations, the media footprint is more diverse and complex than ever. Automated software or services relying on AI-only can actually make your job harder, not easier.

UNICEPTA is a market leader in fully integrated Media Monitoring solutions. With human-driven editorial services, online social analytics, and media and influencer database, we capture what others can’t — across the full range of public media, digital and social platforms, around the world, 24/7/365.


Media Monitoring

The next level in converting intelligence into results – driving the news flow around you

As communications becomes faster and multifaceted – more platforms and places, more immediate and interconnected — executives need more powerful resources to stay on top of corporate reputation objectives.

 

Our Monitoring and Intelligence solutions deliver:

  • A more comprehensive content repository – 460 million cross-media sources – automatically scanned and analyzed via AI
  • Tailor-made intelligence by review, audience, and device – from daily mobile overviews to executive briefings
  • Highly detailed analysis that digs into opportunities, risks, and response scenarios
  • Managed through our integrated UNICEPTA OpenMind platform — anyway, anywhere you need
  • Value-added services, including Smart KPIs, licensing services and multilingual editorial

 

Intelligence that drives Performance — that’s the UNICEPTA difference.

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    Live Analytics

    Outside-in stakeholder insight for more relevant communications

    Automatic live monitoring of online and social content of mentions of your company, peers and issues that you need to be aware of. Active Listening keeps your company abreast of influential voices who can help drive positive opinion or detractors that need monitoring or intervention.

     

    Our Live Analytics solution delivers:

    • Live global data access from 150 million online, print, social, and broadcast sources
    • User-friendly analytics shaped into custom high-impact visual dashboards
    • Overviews of entities, topics, trends, coverage, and influencers
    • Instant tracking and evaluation of defined data points and data sets

     

    Combining proactive outside-in thinking with inside-out doing, we help you pull more and push less in driving your Corporate Reputation.

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      Media Analysis

      Measure your media performance through regular in-depth media research. UNICEPTA designs a bespoke set of coding parameters (themes, key messages), a media source panel and benchmarking criteria in collaboration with each client.

      UNICEPTA uses a combination of experienced human analysts alongside visionary AI-powered technology to assess media content for sentiment and other key parameters. Our analysis reports provide our clients with strategic and tactical insights into their proactive media performance, the key topics and issues driving both client and competitor coverage and the competitive landscape to unveil opportunities and threats.

      With insights and commentary of the highest quality, our media analysis reports resonate at C-suite level. Our experts provide clients with key recommendations and strategic advice where required. 

       

      Our solution delivers:

      • Organisation, brand and product visibility and sentiment analysis
      • Message tracking and penetration across media and social media
      • Campaign and proactivity effectiveness
      • Competitive analysis
      • Sector benchmarking
      • Market by market visibility and share of coverage analysis
      • KPI setting

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      Stakeholder & Influencer Analysis

      End-to-end engagement of the stakeholder universe around your business

      With today’s ‘stakeholders’ or ‘influencers’ ranging from activist shareholders to social media influencers to high-profile politicians, we enable clients to better understand who is saying what. Our Stakeholder Engagement Suite uses human driven analysis and AI-powered analytics to identify and provide guidance for different ‘stakeholders’ around your company.

       

      Our solution delivers:

      • Oversight of current stakeholders and impact
      • Overview of potential stakeholders and influencers who could have an impact
      • Position and impact reports for a systematic approach
      • Market-by-market direction for ongoing engagement and argumentation

       

      A proactive and unified way to manage a greater range of diverse players in your company’s ecosystem.

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      Media & Influencer Database

      Connecting with influential opinion leaders to amplify your coverage

      What you track is only as good as the depth and quality of who and where you can reach. Not just more journalists, analysts, and influencers, but the right ones.

       

      Our Media & Influencer Database delivers:

      • Worldwide coverage of over 800,000 contacts
      • Precise, targeted approach – for quality and accuracy in capturing opportunities through analysis of current and important conversations
      • Quick and easy smart-automated distribution of messages, content and stories
      • Integrated digital ecosystem – through our suite of media and data intelligence solutions

       

      We help top multinationals continuously improve media and influencer relations for maximum performance.

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      Get in touch with us to learn more about the UNICEPTA Media and Influencer Database.

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