Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Impulses and News

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

13

oct

2019

Press Information

Theodor Weimer tops CEO Image Ranking for the third time in a row

Strong financial results and successful strategies for preparing their companies for the future boost the image of the Dax30 CEOs.

25

sept

2019

Press Information

UNICEPTA opens office in London

UNICEPTA UK Limited is headed by Managing Director Tom Marshall

22

aug

2019

Press Information

UNICEPTA expands management board

Frank Fuhrmann will be responsible for account management and sales

28

july

2019

Press Information

CEO-Ranking 2/2019

Strong financial results and successful strategies for preparing their companies for the future are the strongest boost for the image …

10

july

2019

News

YouTube phenomenon Rezo: Disruption of public debate in Germany

The man who disrupted public debate in Germany – and what companies need to learn from this case


Topnews

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the email distribution list!

topnews
by Unicepta
23.10.2019
Top Story
Brexit zum 31.Oktober nahezu ausgeschlossen / faz.net
Das britische Parlament hat den Gesetzesrahmen für den Brexit-Deal im Grundsatz...
 
Wirtschaft
Bauern protestieren - Klöckner zeigt Verständnis / sueddeutsche.de
Tausende Bauern demonstrieren am Dienstag in vielen Städten gegen die...
 
Syriens Schicksal ist besiegelt / spiegel.de
Bei einem Treffen in Sotschi teilen Putin und Erdogan Syrien unter sich auf...
 
US-Diplomat in der Ukraine belastet Trump schwer / spiegel.de
Donald Trump soll gezielt Militärhilfen zurückgehalten haben, um...
 
Marken
Top-Manager McAllister verlässt Boeing / faz.net
Es sind schwierige Zeiten für Boeing – und sie werden noch schwerer. Der...
 
Milliarden-Abschreibung reißt Continental in die roten Zahlen / manager-magazin.de
Der Autozulieferer und Reifenhersteller Continental bereitet sich auf eine...
 
Bosch will 1600 Stellen bis 2021 in Baden-Württemberg streichen / spiegel.de
Die Nachfrage nach Diesel- und Benzinfahrzeugen sinkt. Deswegen will...
 
Digitalisierung
So soll Firefox Nutzern ihre Privatsphäre zurückgeben / sueddeutsche.de
Die neue Version des Browsers weitet den Tracking-Schutz aus und erstellt...
 
5G-Ausbau: "Wir sind in Deutschland viel zu langsam" / heise.de
Bundesverkehrsminister Andreas Scheuer (CSU) will beim Ausbau von 5G und...
 
Kommission für Datenethik fordert mehr Rechte für Nutzer und Pflichten für... / t3n.de
Die Datenethikkommission hat Vorschläge für eine stärkere Regulierung der...
 
USA
U.S. envoy says he was told release of Ukraine aid was contingent on public... / washingtonpost.com
The explosive, closed-door testimony undermined the statements of the...
 
California residents bracing for possibility of more blackouts due to high... / abcnews.go.com
Deliberate blackouts could affect hundreds of thousands after PG&E said it...
 
Nike CEO Mark Parker to step down—John Donahoe to replace him in 2020 / cnbc.com
Nike said Tuesday afternoon its longtime CEO Mark Parker is stepping down...
 
China
Economic Watch: China speeds up honoring opening-up commitment with new GPA bid / xinhuanet.com
China has submitted the seventh offer to join the WTO's Agreement on...
 
China Unicom net profit rises 24.38% in first three quarters / chinadaily.com.cn
China Unicom reported a 24.38 percent surge in net profit in the first three...
 
City's economy grows by 6% / shine.cn
Shanghai's economy grew 6 percent year on year in the first three quarters...
 
Personalie des Tages
Isabel Schnabel soll EZB-Direktorin werden / sueddeutsche.de
Schnabel folgt auf Sabine Lautenschläger, die vor vier Wochen überraschend...
 
Sport
Bayern retten sich ins Ziel / faz.net
Die Bayern geraten bei Olympiakos Piräus früh in Rückstand und unter Druck...
 
Toni Kroos schießt Real Madrid zum Sieg / sueddeutsche.de
Mit seinem Treffer wahrte Kroos die Chancen der Königlichen und verhinderte...
 
Judo-Weltverband schließt Iran aus / spiegel.de
Bei der WM wurde Irans Judo-Star Saeid Mollaei von den eigenen Funktionären zum...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well. The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation