Increase your communication and marketing power with a human factor.

Better understand your reputation and improve your communication output. Our experienced teams of industry specialists convert big data into insights which inform decisions to enhance reputation and performance.

Our Analytics & Insights advisory services provide clients with data, insights and recommendations in relation to communications and marketing strategy and positioning, corporate and brand reputation, issue and topic analysis, stakeholder engagement, and corporate purpose.

Reputation Insight

Our definitive approach for connecting CEO and Corporate sentiment and performance

Track the key drivers of corporate reputation over time across different organisational stakeholders such as customers, employees, analysts, politicians, regulators, integrating existing sources of data and insight to provide a 360-degree holistic view of reputation.


The Reputation Insight delivers:

  • Strategic-level insight into stakeholder perceptions in the context of how perceptions are changing over time, in relation to broader sector competition
  • An integrated view of reputation that consolidates stakeholder perceptions using a range of data sources to provide insights – from mainstream and social media to customer satisfaction surveys, brand trackers, NPS and employee surveys
  • Insight into stakeholder perceptions aligned to key client reputation pillars
  • Insight into the value of reputation on business performance metrics, such as share price
  • Stakeholder profiling - analysis of what impacts stakeholders’ perceptions positively and negatively and which issues are the key drivers of stakeholder perception
  • Insight into the impact of events and issues on reputation and how this differs depending on the stakeholder
  • Understand areas of risk to protect and enhance reputation

Get started

Get in touch with us to learn more about the UNICEPTA Reputation Insight.

Contact us

KPI Target System

The antidote to KPI overload, putting the ‘Key’ back into Key Performance Indicator

Managers across companies worldwide tell they have too many KPIs in their organization and personally. Teams struggle to connect objective outside and enterprise data across platforms. Inconsistent indicator-setting processes lead to complexity, overload, and short-term tactics without clarity – frustrating everyone.

Transforming too many siloed metrics into a leaner, smarter, high-performance measurement framework.


Our data-science based KPI Target System delivers:

  • Predictive KPI Modeling – historical, industry-benchmark, or live data, correlated to strategy.
  • Cascading Measures – secondary KPIs for team delivery and performance contribution.
  • Interim Performance Report Cards – indicating steps to be taken to support or reset.


We can make KPIs work for everyone – fewer, better, more connected and accountable to the business. You’ll shine in your next performance review.

    Get started

    Get in touch with us to learn more about the UNICEPTA KPI Target System.

    Contact us

    Purpose Performance Benchmarking

    Building the next generation of businesses — the right way

    Companies have recognised the imperative to meet the most pressing challenges facing our world: climate change, social unrest, health crises, and sustainable development, to name a few. New business models that connect economic and societal benefits require a well-managed process of actions and communications to: 1) define your purpose and bring it to life, 2) clearly communicate to align the business, and 3) measure performance.

    Our Purpose Performance Benchmarking gives you a full picture of where your company comes up in conversations that matter: Sustainability, ESG, D&I, Data Security, Supply Chain, Corporate Citizenship.


    Our solution delivers:

    • Mapping of your positioning: how your company and competitors are perceived, coverage, assessment, best practice and advice
    • Connecting with the right audiences: who is driving reputation on purpose in your industry: stakeholders, influencers, conversations, and ways to engage
    • Data-driven, best-in-class consulting: outside-in insights and opportunities for communications and supporting initiatives as a credible player


    You can be sure that your direction of travel, purpose and strategy will be effectively understood, accepted, adopted and implemented by those you care most about.

      Get started

      Get in touch with us to learn more about the UNICEPTA Purpose Performance Benchmarking.

      Contact us