14

apr

2020

News

The most important topics of digitalization during the Coronavirus crisis

Covid-19 is forcing digital transformation. UNICEPTA has analyzed more than 72 million articles and posts to identify the most emerging subtopics driving public debate on digitalization during the coronavirus crisis.

    Key findings: 

    • Cyber security is the most visible topic in the first quarter of 2020, followed by New Work and Artificial Intelligence.
    • New Work, Telemedicine and Cashless Economy are the subtopics with the highest growth rates during the crisis.
    • As people work from home, the topic of New Work generated about 450 percent more visibility in the 1st quarter of 2020 compared to the 4th quarter 2019.

    Get in touch

    Wolf-Dieter Rühl

    Head of Research Service

    +49 221 9902-110

    wolf.ruehl@unicepta.com