Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.




Press Information

CEO-Ranking Q2 2018

CEO Ranking: Economic success is the strongest image driver




Press Information

UNICEPTA Shanghai: Jeremy Lin

Jeremy Lin joins UNICEPTA Information Consulting in Shanghai as Director of Sales & Business Development.




Press Information

Bad PR: Fire Accelerator for Fake News

Strongest fake news during German elections campaign were triggered by poor public relations work




Press Information

Social Media Ranking 05 2018

Strongest company posts in April and May




Press Information

Thought Leadership Award 2018

Robert Bosch GmbH receives the "Thought Leadership Award 2018" for best communication in shaping major public debates in business and …

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


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by Unicepta
Top Story
Shutdown der Wirtschaft: Kurzarbeit bremst Rezession /
Die flächendeckende Einführung von Kurzarbeit hat bereits einige Kritiker...
Hoffnung an der Börse: Dax schließt über 10.000 Punkten /
Zum Wochenstart erhalten die Aktienkurse an den internationalen Börsen kräftig...
Corona-Hilfen: Notfall-Kredite für den Mittelstand sollen binnen Tagen kommen /
Das zusätzliche KfW-Kreditprogramm für kleine und mittelständische...
Spediteure werfen Supermärkten Corona-Preisdumping vor /
Auch der Einzelhandel wird in der Krise gefeiert, weil er die Versorgung...
Abgas-Skandal: Teilerfolg für VW-Sammelkläger in Großbritannien /
Der High Court in London bestätigt, dass Volkswagen „illegale...
Tesla zeigt Prototyp eines Beatmungsgeräts /
In den USA fehlen in der Coronakrise unter anderem Beatmungsgeräte für...
Media-Saturn pumpt Lieferanten an /
Personal, Marketing, Mieten. Die Manager der Elektronikhandelskette kürzen...
Kontaktermittlung von Infizierten: Bundesregierung hält Tracing-App für... /
Noch hat die Öffentlichkeit die geplante datenschutzfreundliche App zur...
Zoom’s security backlash points to bigger threats in coronavirus-led... /
Zoom is now facing backlash over a series of security and privacy lapses, but...
Trump, Congressional leaders converge on need for new coronavirus economic... /
Political leaders believe more aid is needed to confront mounting economic...
Acting Navy secretary rips into ousted captain who sounded alarm over COVID-19... /
Capt. Brett Crozier was either "too naive or too stupid to be a...
Wisconsin Supreme Court overturns governor, orders Tuesday elections to proceed /
The latest chaotic turn in Wisconsin's Tuesday elections came after the...
China's medical supplies exports top 10 bln yuan /
China has actively joined hands with the rest of the world to stem the novel...
JD's Liu steps down from key posts, retains control of company /
Liu Qiangdong, the billionaire founder of Chinese e-commerce giant JD, has...
Coronavirus: China’s state pension fund under increasing pressure after fee... /
Businesses can reduce or even stop contributions to provincial pension funds...
Personalie des Tages
Die Briten bangen jetzt um ihren Premierminister /
Boris Johnson hat sich trotz Erkrankung am Coronavirus nicht geschont. Jetzt ist...
DFL und Vereine reagieren: Wie der Fußball die Rückkehr ins Stadion... /
Arbeit auf zwei Feldern: Der deutsche Profifußball blickt seinem Comeback...
Coronavirus stoppt Golfturnier: Auch British Open abgesagt /
Wegen des Coronavirus wird nun auch eines der prestigeträchtigsten...
Nach Corona-Erkrankung: Guardiola trauert um seine Mutter Dolors /
In Spanien wütet das Coronavirus wie in keinem anderen Land in Europa...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.


Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation