Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.




Press Information

Reliable, trustworthy and full of integrity

International media monitoring and analysis firm UNICEPTA is the first German company in its industry to be assessed according to …




Press Information

UNICEPTA opens office in Washington

Christopher Alan Splet becomes Head of UNICEPTA US UNICEPTA, a leading international service provider for media monitoring and …




Press Information

Communications kick-start in Shanghai

UNICEPTA Information Consulting (China) Ltd. is celebrating its one-year anniversary. With an office in the US and a total of 15 …




Press Information

UNICEPTA Medienanalyse boosts consulting expertise

Wolf-Dieter Rühl (35), most recently the managing editor of the publishing house Rommerskirchen, will become a Senior Consultant at …




Press Information

Maintaining a high online profile

Round three of the “Social Media Chancellor Duel”. Angela Merkel and Peer Steinbrück mainly earned criticism in the past weeks in the …

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


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by Unicepta
Top Story
Tesla beantragt offenbar deutsche Staatshilfe /
Es geht um Subventionen für die Batteriezellfertigung in Deutschland
Infrastrukturprogramm: Japan und China investieren in Asien um die Wette /
China will sich mit dem Projekt „One Belt, One Road“ Einfluss in Asien...
Tempolimit? Autoindustrie stellt weiter auf stur /
Aus Sicht des VDA hilft ein generelles Tempolimit auf Autobahnen weder der...
Intersport wächst wieder – und erwartet Konsolidierung im Sporthandel /
Die 1452 zu Intersport in Deutschland gehörenden Geschäfte und Filialen...
Neues Boeing-Modell absolviert Erstflug /
Fast vier Stunden dauerte der erste Flug der Boeing 777X, nachdem zuvor unter...
Bußgeld-Verfahren gegen H&M wegen Ausforschung von Personal /
Die schwedische Modekette soll in ihrem Nürnberger Kundenzentrum gegen...
VW warnt Mitarbeiter vor dem Händeschütteln /
Grund: Ansteckungsgefahr in der Grippezeit!
Industrie rückt von Huawei ab /
BDI-Präsident Dieter Kempf warnt vor „Einflussnahme durch ausländische...
Berlin will mehr Abbiegeassistenten für Lastwagen /
Berlin will schwere Unfälle von Lastwagen mit Radfahrern und Fußgängern...
Ideenschmiede für visionären Nahverkehr im Norden geplant /
Forscher und Unternehmen wollen für Kiel eine autonom fahrende...
Amazon employees plan mass defiance of company communications policy in... /
More than 330 Amazon staffers will publicly call out the company for its climate...
Trump administration says it will take aim at online counterfeits, seek... /
The measures seek to take “immediate action” by imposing fines on...
U.S. Embassy in Baghdad Hit in Katyusha Rocket Attack /
Injuries reported after barrage of missiles slam compound
Stability in real estate market a priority /
The country will stick to the principle that "housing is for living in, not...
Beijing to add more forests, greenbelts in 2020 /
Beijing plans to add 13,333 hectares of forests and greenbelts in 2020
China's gold trade surges in 2019 /
China's gold market expanded fast in 2019 as trading volume of gold futures...
Personalie des Tages
Sigmar Gabriel verteidigt Wechsel zur Deutschen Bank /
Der ehemalige SPD-Chef kann die Kritik am geplanten Einzug in den Aufsichtsrat...
Fußball-Bundesliga: Leverkusen hält Anschluss an die Spitzenplätze /
Fortuna Düsseldorf wehrte sich tapfer, am Ende siegte doch der Favorit
Kobe Bryant stirbt bei Hubschrauberabsturz /
Die Basketballwelt trauert um einen der besten Spieler der Geschichte des...
Handball-EM: Spanien schlägt Kroatien und ist Europameister /
Spanien konnte sich bei der Handball-EM auf seinen Torhüter verlassen

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.


Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation