Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Impulses and News

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.




Press Information

UNICEPTA-Imageranking: Marijn Dekkers leads DAX

Marijn Dekkers has the best image amongst the CEOs of the 30 DAX-listed companies. According to the latest UNICEPTA ranking, the head …




Press Information

Michael Matern

UNICEPTA Medienanalyse GmbH appoints new board member




Press Information

UNICEPTA China on the road to success

130% revenue growth last business year




Press Information

Reliable, trustworthy and full of integrity

International media monitoring and analysis firm UNICEPTA is the first German company in its industry to be assessed according to …




Press Information

UNICEPTA opens office in Washington

Christopher Alan Splet becomes Head of UNICEPTA US UNICEPTA, a leading international service provider for media monitoring and …

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
Boliviens Ex-Präsident: Mexiko gewährt Evo Morales Asyl /
Kurz nach seinem Rücktritt hat Boliviens Präsident Evo Morales Asyl in...
Verzicht auf Wahlkreise: Farages Brexit-Partei will Johnson zu Wahlsieg... /
Bei den britischen Unterhauswahlen im Dezember will die Brexit-Partei den...
Kritik am Verkehrsministerium: Rechnungshof fordert stärkere Kontrolle der... /
Der Rechnungshof fordert vom Bundestag eine stärkere Kontrolle der Ausgaben...
Neue Untersuchung: Die Klimaschutzbilanz fällt verheerend aus /
Die 20 wichtigsten Länder der Erde verantworten 80 Prozent der weltweiten...
Boeing: 737 Max soll erst im Januar wieder fliegen /
Boeings Zeitplan für den Wiedereinsatz der 737 Max wird ins neue Jahr...
F.A.Z. exklusiv: EU-Kommission vor Genehmigung der Nord-LB-Rettung /
Brüssel wird nach Informationen der F.A.Z. die Rettung der Nord LB durchwinken...
Übernahmeschlacht: Prosus und Takeaway pokern um Lieferdienst Just Eat /
Im Wettrennen um die Gründung des größten Essens-Lieferdiensts der Welt...
Überwachung: Gericht zwingt E-Mail-Anbieter, Daten unverschlüsselt... /
Der E-Mail-Anbieter Tutanota verspricht seinen Nutzern besonders sicheren...
Cyberkriminalität: Wie leicht Kriminelle auch Fabriken hacken können /
Nach aktuellen Zahlen des Bundeskriminalamts stieg die Zahl der...
Finanzregulierer überprüft Frauendiskriminierung bei der Apple Card /
Das New York Department of Financial Services will wissen, warum Männer bei...
As Elon Musk’s Company Launches 60 Satellites, Scientists See Threat (€) /
As SpaceX, the company founded by Mr. Musk, presses ahead with internet...
Elizabeth Warren on getting men to vote for a woman: 'How about we give... /
Amid personal attacks from Vice President Joe Biden about her policies and her...
White House infighting flares amid impeachment inquiry /
A dispute erupts between the Mulvaney and Cipollone camps over how to counter...
China reports huge sales amid Singles' Day online shopping spree /
Chinese e-commerce giant reported cumulative sales of 165.8 billion...
International transaction center to assist in development of BRI members /
A new international energy transaction center was unveiled on Monday, a key move...
Streaming video operator Bilibili at a crossroads with planned revamp to... /
The overhaul of Bilibili’s rigid exam process has come as the company sharpens...
Personalie des Tages
Impeachment-Vorermittler Adam Schiff: Trumps Ankläger /
Diese Woche beginnen die öffentlichen Zeugenauftritte im Vorverfahren zu...
Tennis-ATP-Finale: Zverev macht gegen Nadal ersten Schritt zur... /
Perfekter Start und Premierensieg für den Titelverteidiger: Alexander Zverev...
Ab 2020: Salihamidzic wird zum Sportvorstand des FC Bayern befördert /
Vier Tage vor dem Rückzug von Uli Hoeneß als Präsident des FC Bayern...
Oregon-Projekt von Nike: "Ich wurde emotional und körperlich... /
Die einst als neue US-Wunderläuferin gefeierte Mary Cain erhebt Vorwürfe gegen...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.


Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation