Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.

14

jan

2016

Press Information

First "Thought Leadership Award"

KUKA AG impresses with its intelligent communication of the mega topic "Digitalization" and has an exemplary reputation when it comes …

07

jan

2016

Press Information

UN Global Compact

UNICEPTA Medienanalyse GmbH has joined the United Nations Global Compact initiative, which is designed to promote sustainability in the …

28

dec

2015

News

UNICEPTA CEO-Ranking 12 2015

Marijn Dekkers has the best image of all Dax-CEOs ahead of Kasper Rorsted and Dieter Zetsche

09

nov

2015

Press Information

Thought Leadership Award

The new “Thought Leadership Award” launched by DPRG and UNICEPTA honors PR professionals who lead the cross-media debate in the …

26

oct

2015

Press Information

UNICEPTA CEO Ranking

Newcomers Kengeter and Müller conquer the Top5, Dekkers still ahead


Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  

 

Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

topnews
by Unicepta
17.01.2020
Top Story
Der schreckliche Nachbar / spiegel.de
Der türkische Präsident Erdogan stellt Griechenlands Souveränität in...
 
Wirtschaft
EU will Abkommen zwischen USA und China genau prüfen / spiegel.de
Die USA und China haben einen Waffenstillstand im Handelskrieg besiegelt...
 
RWE plant massiven Jobabbau / spiegel.de
RWE will wegen des beschlossenen Kohleausstiegs noch schneller Stellen...
 
Schlechte Wirtschaftslage bringt Putin in Bedrängnis / sueddeutsche.de
Für Russlands Präsident Wladimir Putin ist die Wirtschaftslage sehr wichtig...
 
Marken
Alphabet ist erstmals mehr als eine Billion Dollar wert / spiegel.de
Seit 2015 besteht Alphabet als Dachgesellschaft von Google. Nun ist der Konzern...
 
Große Lufthansa-Schlichtung im dritten Anlauf gescheitert / faz.net
Die Fluggesellschaft und die Flugbegleitergewerkschaft Ufo konnten sich offenbar...
 
Digitalisierung
Bahn verspricht nahtloses W-Lan / faz.net
Die Deutsche Bahn verspricht: Weder auf freier Strecke noch beim Umsteigen...
 
USA
Chief Justice John Roberts swears in senators for Trump's impeachment... / nbcnews.com
Earlier Thursday, the lead House manager in the trial, Rep. Schiff, read the two...
 
Parnas and Ukraine aid bombshells jolt impeachment trial / politico.com
Shortly after the explosive interview, a government watchdog’s report said...
 
Alphabet, Google’s parent company, hits trillion-dollar market cap for first... / cnbc.com
Alphabet hit the $1 trillion market capitalization, making it the fourth U.S...
 
China
Economic Watch: China's home prices remain stable amid targeted regulation / xinhuanet.com
House prices in 70 major Chinese cities remained stable in December as...
 
Central Bank indicates stable growth in data / chinadaily.com.cn
The Chinese central bank issued full-year financial data and indicated stable...
 
Firms share tips on sustainability and innovation / shine.cn
Multinational companies exchanged their experiences on innovation...
 
Personalie des Tages
Herbert Diess - "Uns fehlen Schnelligkeit und Mut zum radikalen... / manager-magazin.de
Volkswagen muss nach Ansicht von Konzernchef Herbert Diess beim Wandel zu...
 
Sport
Monsieur Fourcade ist zurück / faz.net
Der französische Biathlon-Star erringt wieder Siege in Serie – und er gibt...
 
Red Sox und Mets trennen sich nach Spionageskandal von ihren Trainern / spiegel.de
Alex Cora und Carlos Beltrán sollen beide 2017 am Spionagebetrug durch die...
 
Plötzlich wie ausgewechseltPlötzlich wie ausgewechselt / sueddeutsche.de
Die deutschen Handballer zeigen ihre bislang beste Leistung bei der EM und...
 

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?

 

Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.

 

Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.

 

Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.

 

Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation