Impulses & News

Gain new perspectives

  • Impulses & News

  • Gain new perspectives

Better intelligence isn’t just what you learn about you, it’s also what you learn around you. Our reach and diversity of clients and sectors give UNICEPTA unique insight into what’s going on in various industries, where trends are bubbling under, and what you need to know beyond your own company.

UNICEPTA Impulse reports dive into a topic, issue, or current media story and what it means for you and your company. UNICEPTA News are shorter bulletins into what’s new in the media and data intelligence industry.

Stories and downloadable presentations are arranged below.





SAP CEO Jennifer Morgan has best image among DAX 30 CEOs in 2019

Jennifer Morgan (SAP) newly enters the ranking on the top spot.





Public perception of sustainability and climate crisis

Public interest in sustainability is rapidly rising. CO2 neutrality is the new benchmark for companies.




Press Information

Theodor Weimer tops CEO Image Ranking for the third time in a row

Strong financial results and successful strategies for preparing their companies for the future boost the image of the Dax30 CEOs.




Press Information

UNICEPTA opens office in London

UNICEPTA UK Limited is headed by Managing Director Tom Marshall




Press Information

UNICEPTA expands managing board

Frank Fuhrmann will be responsible for account management and sales

Top News

Communications management depends on fast, reliable and relevant information. With our UNICEPTA Top News, we want to offer you real added value. If you wish, you can get the most important news free of charge when you start your day. You will receive news on politics, the economy and businesses – from Germany, the US and China.  


Yes, I want to receive the UNICEPTA topnews free of charge, please add me to the e-mail distribution list!

by Unicepta
Top Story
Shell plant größtes Wasserstoff-Projekt Europas /
In den Niederlanden soll die bisher größte Wasserstoffproduktion Europas...
Abkommen nach Brexit: Johnson droht EU mit Abbruch von Gesprächen /
London drängt auf Klarheit bis Juni - und will sich ansonsten auf ein hartes...
Britische Autoproduktion geht weiter zurück /
Die Produktion geht bereits den fünften Monat in Folge zurück. Die Branche...
Ermittler durchsuchen Büros der ABN Amro /
Für die Staatsanwälte ist der Cum-Ex-Skandal noch nicht abgeschlossen. Jetzt...
Thyssenkrupp verkauft Aufzugsparte an Finanzinvestoren /
Die Aufzugsparte geht an ein Konsortium, zu dem auch die Essener RAG-Stiftung...
Bosch baut Batterien für Hybrid-Autos künftig auch in Deutschland /
Der Zulieferer will die 48-Volt-Batterien in Eisenach herstellen. Die Produktion...
Jahresbericht: Glyphosat-Klagen bleiben schwere Last für Bayer /
Der Konzernumsatz sei um 18,5 Prozent auf 43,5 Milliarden Euro angewachsen...
Huawei baut erste Fabrik außerhalb Chinas /
In Frankreich will das Unternehmen Komponenten für den Mobilfunkstandard 5G...
Google fügt Translate nach vier Jahren neue Sprachen hinzu /
Insgesamt beherrscht Google Translate damit nun 108 Sprachen, die mittlerweile...
Apples Interesse am autonomen Fahren sinkt offenbar /
Apple hat sein Testprogramm für autonomes Fahren deutlich zurückgefahren...
Dow Jones plunges most since 2008 on coronavirus fears /
The Dow, S&P 500 and Nasdaq all tumbled more than 4% Thursday.
U.S. Health Workers Responding to Coronavirus Lacked Training and Protective... /
The whistle-blower’s account raised questions about if the Trump...
Coronavirus pushes Trump to rely on experts he has long maligned /
At a time when expertise is paramount, the president has hollowed out the very...
More than 4,300 force majeure certificates issued to exporters /
China has issued 4,318 force majeure certificates to protect companies from...
Freight trains maintain China-Europe trade ties amid epidemic /
A green channel has been opened in Xi’an to ensure rapid yet strict checking...
Over 90 pct of Chinese non-ferrous metal firms resume production /
Normal production of common non-ferrous metals smelting was maintained amid...
Personalie des Tages
Trotz vorzeitigem Abschied: Ex-SAP-Chef Bill McDermott erhält 15 Millionen... /
Der Aktienkurs ist deutlich gestiegen – davon profitiert der Manager auch nach...
Zweite deutsche Rad-Medaille dank Frauen-Power /
Zweiter Tag der Bahnrad-WM, zweite Medaille: Nach dem Gold-Coup der...
Doping in der Leichtathletik: 800-Meter-Europameisterin Krol positiv getestet /
Die Ukrainerin Natalja Krol ist wegen eines positiven Dopingtests vorläufig...
Deutsche Teams ziehen mit Siegen ins Achtelfinale ein /
Sowohl Bayer 04 Leverkusen als auch der VfL Wolfsburg gewinnen das Rückspiel im...

Thought Leadership Award

Germany's companies are currently facing major challenges: Digitalization is turning business models upside down, economic risks and trade conflicts are clouding the outlook.

In the media, the farewell song for the German economy is already being heard. This is not only problematic for the individual German companies, but also for society as a whole: because belief in the future strength of German companies is a basis for an optimistic view of the economic development of the country as a whole.

UNICEPTA has therefore conducted a study: Which company communicated best the counterpoint and proved its future viability?


Infineon wins the Thought Leadership Award 2019

The Thought Leadership Award 2019 goes to Infineon Technologies AG, a company that has communicated its future viability particularly well.


Infineon's communications team successfully translates the company's strategy into strong content about megatopics – and the media environment attributes viability for the future to Infineon as well.

The Thought Leadership Award is handed out at the gala of the International German PR Prize on 11 April 2019 in Stuttgart. Find here the press information.


Report: German companies with best communication to show future viability

UNICEPTA has analyzed the media positioning in the area of “future viability” of the 240 German companies with the highest revenues. All in all, 3.5 million articles and posts with 13.5 million user reactions were analyzed:  

  • Which industries are in focus?
  • Which companies were particularly strong represented with articles and postings on their future viability?
  • How strong and clear is the evaluation “viable for the future” made by journalists and posts?

UNICEPTA and the German Public Relations Society (DPRG) has been handing out the Thought Leadership Award annually, since 2016. The Award honors outstanding communication achievements on topics of particular social relevance on the basis of a multi-stage, cross-media analysis.


Previous winners of the Thought Leadership Award include:

  • 2018: Bosch for the best communication to shape major public debates in business and economy
  • 2017: Deutsche Telekom for the best communication in the era of digitalisation
  • 2016: Kuka for intelligent communication of the mega-topic digitalisation