UNICEPTA appoints Storm to support UK growth

Storm will play a strategic role in developing UNICEPTA’s position as the business expands in the UK, providing PR and Communication leaders with its highly specialised media intelligence


May 11, 2022: Specialist media intelligence service provider, UNICEPTA, has appointed Storm Communications as it continues its growth in the UK.

Driven by a thought leadership campaign to position the business as the leading supplier of specialist media intelligence solutions in the UK, Storm’s strategic approach will help to increase awareness among core audiences, particularly senior level corporate communications professionals working within key vertical sectors.

Established over 20 years ago in Germany, UNICEPTA works with a wide range of leading brands, spanning the financial, pharmaceutical, mobility, retail, technology, sports, and travel sectors. With major brands such as British Airways, Schroders, FIFA, Fidelity International, Primark, and Virgin Media, UNICEPTA facilitates fast decision making for strong performance through the power of its high-level media intelligence solutions.

Challenging the trend towards automation and artificial intelligence, UNICEPTA is focused on combining human expertise with technology to optimise the quality of services being delivered to major brands across their target sectors. In addition, UNICEPTA is leading the way in innovation by diving deeper into media analysis and delivering a responsive and bespoke insight service to their clients.

To achieve results, an experienced in-house multi-lingual editorial team – paired with a team of highly skilled analysts and consultants – unlock opportunities from mainstream and social media to deliver high level media reviews, strategic insight reports, real-time analysis on key issues and topics, risk analysis, competitor benchmarking and more.

Speaking about the appointment, Tom Marshall, Managing Director of UNICEPTA UK, said: “Storm will help us to continue our growth across our target audiences. The appointment will mean we can fully support our clients in making more informed, strategic decisions in their markets by helping companies to listen to what surrounds them. The companies who have effective media intelligence are the ones that are primed to learn and adapt, therefore achieving higher results when it comes to business performance. We strive to provide major multinational organisations with a flexible and high-quality media intelligence service, and this exciting new chapter for UNICEPTA only enhances our commitment to supporting our clients.”

Adam Craig, Head of B2B at Storm, added: “UNICEPTA provides a unique service proposition with an emphasis on quality that delivers corporate communications teams with invaluable reputational intelligence and proactive support from a team of industry experts. We are proud to be working with the business to unlock its potential in the UK.”